The 11th Annual ePharma Summit drew more than 600 healthcare digital marketers to the Sheraton New York Hotel and Towers on Feb. 6-8, to network and attend more than 80 presentations with titles like “A Matter of Metrics: Digital Customer Behavior in 2012,” “The Dragonfly Effect: Focus, Grab & Incite Action,” “Connected Health & the Right Care at the Right Time,” and “I Wish I’d Done That!” Speakers represented companies like Amgen, AstraZeneca, Merck, Sanofi Aventis, and a host of others. (Some of the presentations are available without charge at www.epharmasummit.com.) Cheryl Anne Borne, Bristol-Myers Squibb
