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July 2010 Issue |
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Great Creative 2010 |
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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Five Trends Shaping the Future of Pharmaceutical Marketing
The pharmaceutical industry is changing rapidly, and so are its consumers and the way they think about their health. Once marketers understand the emerging trends and their audience’s media preferences, they can then use that knowledge to form effective brand strategies and campaigns.
By Meredith Abreu Ressi
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