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July 2010 Issue |
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Great Creative 2010 |
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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It Takes a Real Value Proposition to Build Brand Loyalty
It is paramount that pharmaceutical companies discover ways to build consumer loyalty for their brands, but creative marketing alone may not be enough in today’s market. Loyalty from both the physician and patient customer must be earned, based on hard evidence and the value proposition the brand provides.
By Bill Ott, MBA, and Rita E. Numerof, PhD
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