PM360 2012 EDITORIAL CALENDAR

PM360 2012 Editorial Calendar
January
Complying with Net-Spend Requirements
Applying Outcomes and Pharmacoeconomic Research to Increase Market Share
New Opportunities for Targeting Nurse Practitioners, Physician Assistants, and Other Prescribers
Market Watch: CNS/Anti-Psychotics
Pharma Choice Awards Special Issue: Showcase of the industry’s picks of the year’s best print and digital creative.

February
Putting the 'Relationship' in CRM
Dynamic Content: Tailoring the Message and the Medium to the Customer
Unbranded Campaigns: Are they the Optimum DTC Solution?
Think Tank: Co-Promotion—Success without Stress
Market Watch: Cardiovascular

March
Pharmacies Forge New Roles in Improving Outcomes
Staying Compliant on Off-Label Applications
Think Tank: Brand Loyalty—How You Can Earn It, How You Can Keep It, How You Can Lose It
Supplement: PM360 Digital Compendium, including a Think Tank on FDA and Social Media: How Pharma Can Find Its Own Path?
Ad Test Issue

April
Loss of Exclusivity: Line Extensions and Strategies for Smoothing Out the Patent Cliff
Adherence: Is There an App for That (That Works)?
Positioning Big-Ticket Drugs and Devices
Market Watch: Arthritis
Think Tank: The Challenges of Managing Global Brands
May
Smart DTC: How to Know When Your Target Market is Right for the Channel
Optimizing Launches of Niche and Specialty Pharmaceuticals
Negotiating the Procurement Maze—Point/Counterpoint
A Few Good Tweets: How Some Marketers Are Getting the Jump on Mobile Campaigns

June
Advocating for the Patient: What Internal Advocacy Means
The Marketing Plan: Essentials for Success
Developing and Supporting Medical Education that Really Educates
Market Watch: Oncology
Supplement: The Greatest Creators: A Portfolio of Top Agencies' Best Work (including a Think Tank on Making the Match: Finding the Right Agency for Your Product, Market, and Corporate Culture).

July
Changing Landscapes in Oncotherapy
Electronic Health Records, Outcomes Research, and Marketers
Optimizing Return for Mature Products

August
Earned Media: From Public Relations to Guerrilla Marketing
New Media, New Analyses, and New Segmentation Strategies
Think Tank: Keys to Building Support in the Medical and Scientific Communities
Supplement: 2012 Product Managers' Survey

September
Making E-Details Work
Managing your Career: Being Entrepreneurial in a Corporate Environment
Reimbursement and Reform: Staying Ahead of the Curve
Market Watch: Gastrointestinal
Ad Test Issue

October
Tablets and Smart Phones—Fad or Marketing Revolution?
Critical Decision Points for Success in Emerging Markets
Customer Service: Pharma's New Core Competence?
Supplement/Special Issue: 2012 Trailblazer Awards

November
Reaching the No-See Physician
How to Expand Access to Your Brand in Managed Markets
Integrating Cross-Channel Campaigns
Market Watch: Diabetes: Long-Term Impacts of Insufficient Treatment

December
Marketing and the Sales Force: Communication for a United Front
Apps and Web Sites: New Tools for Online CRM
Think Tank: Keeping Up With the Changing Sales Model
Innovation Special Issue: New Products/Services, New Strategies, New Organizations

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