PM360 2010 EDITORIAL CALENDAR

JANUARY
• Healthcare Reform Update and Optimization
• Survey Results Measuring Marketers’ Attitudes and Actions Toward Competitive Challenges
• Think Tank: Successful Launch Strategies

FEBRUARY
• What You Must Know to Sell Effectively to Hospitals
• Optimizing the Sales Force Model: Improving Access, Education, and Brand Awareness
• Think Tank: Principles of Successful Agency-Client Partnerships

MARCH
• Oncology: New Product Opportunities
• Update on Association Medical Journals
• DTC Advertising: Is It the Right Investment for Your Brand?
• Special Supplement: Effective Use of and New Trends in E-Marketing
• Ad Test Issue

APRIL
• Building Winning Alliances, Collaborations, and Partnerships
• Think Tank: Current Uptake, New Trends, and Measuring Success in Social Media
• Effectively Using Med Ed to Build Market Share

MAY
• Think Tank: Cutting-Edge Customer Loyalty Strategies
• Direct Marketing: What’s New, What Works
• Emerging Markets: Trends and Opportunities
• Special Supplement: 2010 Product Managers Survey

JUNE
• The Marketing Plan: Best Practices in Achieving and Sustaining Success
• Trends in Innovative Drug Delivery Technologies to Extend the Life of Your Brand
• Think Tank: Lessons for Pharma from the Medical Device Sector
• Special Supplement: Great Creative—the Philosophies, Techniques, and Examples of Top Agencies’ Best Work

JULY
• Using EBM to Optimize Commercialization and Reimbursement
• How to Position Your Brand for Success
• Best Practices in Multi-Channel Messaging

AUGUST
• Think Tank: New Strategies and Technologies for Improved Adherence
• Driving Brand Growth with Successful Unbranded Marketing Initiatives
• Sampling Optimization Strategies

SEPTEMBER
• DTP: Effectively Connecting with Patients at Point of Care
• The Pharmacist: Partnering Techniques for Improved Outcomes
• The New Paradigm of Pharmaceutically Funded CME
• Ad Test Issue

OCTOBER
• Trailblazer Innovation Awards Special Issue Featuring the Winners
• Effectively Leading Global Teams
• Post-Campaign Measurement Techniques for Improved ROI

NOVEMBER
• Think Tank: Effective Online Patient-Centered Marketing
• Optimizing MSL and KOL Professional Interactions for Positive and Compliant Outcomes
• Effective Niche, Segment, and Multi-Cultural Marketing Techniques

DECEMBER
• Successful Mature Product Promotion Strategies
• Developing Effective and Compliant Advisory Boards
• Pharma Choice Awards: Special Issue featuring Award Winners of Print, Video, and Digital Creative