THE PHILOSOPHY OF GREAT CREATIVE Great Challenges Demand Great Creative Minds

Ever-increasing regulation and government scrutiny. Ever-shrinking campaign budgets. A dizzying barrage of multimedia stimuli that make capturing a customer’s attention more difficult than ever. Undoubtedly , this is a challenging time for advertising agencies dedicated to the pharmaceutical and medical device industries. But the creative campaign is also more important than ever in marketing your brand. That’s why we’ve dedicated this special supplement to the best creative strategies and insights. And here’s the good news: Under the direction of the sharp, talented visionaries featured in these pages, the industry will continue to innovate and deliver that magic ingredient that brings your product to life.

Paula Silverman
Special Issues Editor