| Click here to view the February Issue |
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| Click here to view The 2009 Pharma Choice Awards |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| We All Need Friends |
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Results From The First Annual PM360 magazine Product Management Survey 2009
The Envelope Please…
The First Annual PM360 online survey results are in! It’s time to find out what health care marketers had to say about their positions, their careers, the brands they work on, and the companies they work for. More than 200 marketers completed the 10-minute online survey, developed by Group DCA, creators
of unique e-Detailing for the healthcare industry.
The survey was designed to provide product management professionals in the pharma industry with a venue for sharing work experiences, opinions, and insight. Our end goal: to gather aggregate feedback that gives you a better understanding of the marketplace and where you fit in—ultimately helping you manage your career and your business by keeping you well-informed. We hope you find these results insightful. Enjoy!
Paula Silverman
Special Issues Editor
| PRODUCT MANAGER SURVEY CONTENTS | |
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Snapshot of Our Industry While the pharma industry faces great challenges, the evolution of the Web and other digital technologies is offering amazing opportunities for brand success. |
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Quick Respondent Snapshot What does our average respondent look like? |
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Your Career, Ambitions, and Goals Marketers share details about themselves and their employers |
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All About Your brand Findings on competitors, challenges and more |
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Getting To Market Learn how product managers allocate their time, budgets and resources—and what their optimal marketing plan would look like |