Special E-Marketing Supplement
Editor's Letter
While the pharma industry faces great challenges, the evolution of the Web and other digital technologies is offering amazing opportunities for brand success.
Influence 3.0™: Social Media Meets Pharmaceutical Communications
By Larry Friedman, Ph.D
The rapid growth of social media has fundamentally recast how pharmaceutical marketers communicate with consumers online. At the core of this new marketing paradigm: Conversation.
Think Tank: How to Capture Doctors’ “E-ttention” in the Virtual World
With so many demands on physicians' time and attention, it’s become increasingly difficult for pharma marketers to make a lasting impression. How can creative E-marketing strategies help representatives reach doctors in new and exciting ways? Here, leaders in the industry offer their insights.
Interview with Craig DeLarge, Associate Director of E-Marketing and Relationship Marketing, Novo Nordisk Inc
By Paula Silverman
A veteran of E-marketing discusses how the pharmaceutical industry must embrace a new relationship marketing paradigm or risk alienating online customers.
The Metrics of E-Marketing: Deliver the Right Messages for the Right Audience
By Dora Shankman
Online media advertising by the pharmaceutical and healthcare industry will surpass the $1.3 billion mark by early 2009. With this huge investment also comes accountability. We want performance metrics that are more than just a cost-per-click. How can you ensure that you’re getting the best return on investment on the Web?