April 2012
Digital Edition
Digital Compendium
March 2012
February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
Whether you were there on Fri. Sept. 9th or wished you were – Come see the TrailBlazer event festivities Video!
Now online. Visit at: www.pm360TrailblazerAwards.com
Join us next year and we along with the industry will see you Here.
| HOT TOPICS | |
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FDA Pleads Innocent in Stalling Medical InnovationsThe FDA released a report on the approvals in the year ended September 30, stating that in the past year Americans got access to 24 new medicines before they were available anywhere else. The number of drugs approved was 35, the second-highest number in the past decade, after 37 new treatments reached the U.S. market in 2009. And 22 of the 35 drugs were approved in their first review cycle, according to the report.… |
| FOLLOW THE BRANCHES < This info graphic from CMI shows that in most cases an app only needs FDA approval if it handles private patient information, is used to make a diagnosis, or acts as or powers a medical device..… |
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| FDA UPDATE Approval of Roche’s Avastin was revoked by the FDA for treatment of breast cancer after finding the drug was not safe and effective for that use. Avastin will remain an approved treatment for certain types of colon, lung, kidney and brain cancer. The FDA approved the first generic versions of Zyprexa (olanzapine tablets) and Zyprexa Zydus (olanzapine orally disintegrating tablets) to treat schizophrenia and bipolar disorder.… |
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| DUAL-NOVEL DRUGS ON THE RISEDual-novel combination drugs—combination drugs where neither of the component drugs has been approved for use by the FDA—are on the rise according to a recently published paper by consulting firm Oliver Wyman. | |
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| FEATURES | |
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PM360 COVER STORY: How Today’s Changes in Technology, Education and Healthcare Will Shape Tomorrow’s CME By Marissa Seligman Big changes have come to continuing medical education, and more are on the way. Here is how CME will need to adapt to remain vital. |
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THINK TANK: What’s Ahead in 2012? With Wendy Blackburn, Jay Carter, Nick Colucci, Craig DeLarge, Lance Hill, R. J. Lewis, David Ormesher, David M. Paragamian, Maureen Regan, and Al Topin We asked our panel to look ahead into a coming year of reform, patent cliffs, economic turmoil and elections, and tell us: What issues are going to keep you up at night? Are there any silver linings? Are any stealth issues creeping up on us? |
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Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field By Jason Menzo Successful detail representatives who move to in-house marketing positions face a steep learning curve. A veteran of the transition shares some of the new habits he had to learn…and credits some of the old skills that helped him succeed. |
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Feature: Clinical Educators and the Changing Promotional Model By Jen Bonsall A well-designed, well-managed clinical education program can increase market share, increase adherence, and boost the satisfaction of patients, providers, and office staffs. Here are guidelines to help you decide whether clinical educator programs will boost your ROI and burnish your brand’s image.. |
| IN THIS ISSUE |
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Publisher's Letter The Cliff Guest Commentary ROI at LOE Brad Sitler Industry Briefs Record fines, drugs hospitalize elderly, and more Compliance Center Risk Evaluation Bill Buzzeo E-Source Let's Not Throw the Baby Out Ron Scalici Common Sense A Tip of My Hat to You Bud Bilanich DTC 360 DTC Marketing is in Trouble Richard Meyer Brand Slam Going From the One-And-Only to… Alan Adamson PR360 'You Can't Handle the Truth' Gil Bashe Healthcare HighlightsFDA's mobile app approval maze, innovative drugs, FDA Update, and more Total Patient Experience Provider-Provider Relationships Melissa Leonhauser Marketing Insider E.M. (Mick) Kolassa Life StyleWorld's best-kept secret beaches, Google secrets, and more Market Drill-Down Biggest Drug Launch Ever? Paula Fullman Optimizing Brand Performance Are Your Online Communications Effective? Oliver Feiler Managed Markets Access Specialty Pharmacy Management Howard Flushman Physician Networks Beyond Tribal Knowledge Zach Henderson The Scene Digital Pharma East & Pharma Marketing Research Group Awards Calendar The quick reference for upcoming industry events Cutting Edge Gadgets and gear for today's on-the-go professional Movers & Shakers Career changes in the industry PhotoFinish The Town Beneath the Lake Michael R. McGee |
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THE DYNAMIC NATURE OF HEALTHCARE PROVIDER DATA: Why ongoing assessments are key to data quality.
By Theresa Greco, Vice President, Client Solutions, and Abigail Hardy, Life Sciences Lead, Client Solutions
Download the White Paper: Drug Sample Acceptance Preferences in Medical Offices
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PM360's 2011 TRAILBLAZER AWARDS Honor the Best in Healthcare Marketing
Click here to read the full Trailblazer Winner details and to download the Press Release
The PM360 Trailblazer Awards span four categories, including Company of the Year, Marketer of the Year, Brand Manager Awards, and Initiative Awards.
PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights.
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