February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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| HOT TOPICS | |
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Asian R&D Pharmaceutical companies in the Asia Pacific region are starting to adopt the philosophy that sometimes it pays to take on a little risk.... |
| Measure of America Americans today have a life expectancy of 78.6 years, which is an increase of nearly 9 years since 1960. Compared with the rest of the world, however, we rank 30th in life expectancy despite spending the most on healthcare. According to The Measure of America 2010-2011, a report from the American Human Development Project, people in 29 other countries are living longer while spending as little as one-eighth as much on their health. |
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| Wellness Survey Kantar Health’s National Health and Wellness Survey (NHWS) is the largest international self-reported patient database in the healthcare industry. The NHWS database provides information on patient and disease characteristics for more than 150 conditions. Here’s a look at the healthcare attitudes and behaviors of cardiovascular patients around the globe. |
FDA UPDATE Updates on Sunovion Pharmaceuticals’ Latuda (lurasidone HCl) tablets, Forest Laboratories’ injectable antibiotic Teflaro (ceftaroline fossil), Novartis’s cancer drug Afinitor, and much more. Read on... |
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| FEATURES | |
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COVER STORY: 2010 Pharma Choice Awards Who won? We tallied your online votes to report this year's best healthcare ads and initiatives in print and digital. Find out which agencies produced the most memorable creative to win our Gold, Silver, and Bronze Awards, along with the Awards of Distinction and Honorable Mention winners featured in this special section. |
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Cost-Effective Promotional Strategies Extend Brand Contribution By Rich Micali Mature brand warhorses can still provide significant revenue—with new field representative types, deployment models, and alternative channel promotion. |
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Critical Choices for Advisory Boards By Stephen E. Rothenberg, JD, and Michael N. Abrams, MA While physician consultants provide companies with key insights into the clinical landscape, their services and fees have come under increasing scrutiny by regulatory enforcement agencies. |
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CASE STUDY: Motivating Action By Jay H. Bolling Do marketers truly expect that by merely making patients aware of a medical device or procedure, they’ll be ready and able to call their physicians, schedule appointments, and sign up for surgery? |
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TRENDSETTERS: Hari Mahadevan, PhD, of Rosetta By Jon Brulloths Rosetta’s Executive Officer, Consulting Services and Healthcare, discusses the three major challenges facing pharma marketers. |
| IN THIS ISSUE |
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Publisher’s Letter 2010’s Top Creative! Guest Commentary Partnerships with Purpose Lisa M. Tate Industry Briefs Stop Smoking campaign and more E-Source The Multi-Channel Integration Evolution Rob Likoff Common Sense Tough Love for the End of the Year Bud Bilanich DTC 360 What the Elections Mean for DTC Marketers Richard Meyer Total Patient Experience What Else Is in a Patient’s Shopping Basket? Bob Doyle Market Drill-Down Co-Pay Assistance Paula Fullman Healthcare HighlightsFDA Update, and more Life Style Cool and Free, and more… Cutting Edge New Gadgets and gear for the on-the-go professional! Movers & Shakers The Scene HBA Leadership Conference Record Attendance Calendar A quick reference list of upcoming industry events Weird Science A new medical device mystery! |
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