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2011 Editorial Calendar Now Available!

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HOT TOPICS
PAIN RELIEF

A study by researchers at Oregon Health and Science University (OHSU) revealed that yoga may help relieve the symptoms of fibromyalgia, a medical disorder characterized by chronic widespread pain. Read on for the details...
THINKING ABOUT WALKING

Crossword puzzles, word jumbles, and brain teasers may all be a great way to challenge your brain, but if you really want to give your brain a workout then put on your walking shoes.
FDA UPDATE

The FDA has approved Boehringer Ingelheim's Pradaxa capsules (dabigatran etexilate) for the prevention of stroke and blood clots in patients with abnormal heart rhythm (atrial fibrillation). Read on for more news on Abbott Laboratories, Merck, Roche, Novartis, and more.

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FEATURES
COVER STORY: Get Your Common-Census
By Liliana Gil, Managing Partner, AG-XL Alliance
The 2010 Census represents the dawn of a new business reality: the emergence of a minority-majority patient population–Hispanics. Will you wait for the Census results and play catch-up in 2011? The time to plan leadership, resources, and budget is now.
Proactively Managing KOL Relationships
By Eric Johnson and Peter Gotch
The ever-evolving relationship of key opinion leaders and life science companies requires robust and integrated oversight.
THINK TANK: Reaching Patients Online
PM360 asked leading industry experts to share their insights on their latest and most successful strategies for digital patient-centered marketing initiatives.
TRENDSETTERS: Ceci Zak of Sanofi-Aventis U.S.
By Richard Meyer
The Sanofi-Aventis Vice President of Business Innovation discusses developing and launching its new website that targets physicians.

IN THIS ISSUE
Publisher’s Letter From KOLs to KOOLs
Guest Commentary Middle-Class Opportunity in China Ken Begasse, Jr.
Industry Briefs New HQ and more
Book Review Built to Love: Reviewed by Ramiro Roman
E-Source Minimize Investment through Improved Efficiency R.J. Lewis
Common Sense 7 Keys to Brand Management Success Bud Bilanich
DTC 360 Not Another DTC Marketing Conference Richard Meyer
Optimizing Brand Performance Forecasting the Impact of PPACA Patricia Ensor, RPh, MBA
Healthcare HighlightsFDA Update, and more
Life Style Appy Thanksgiving, and more…
Cutting Edge New Gadgets and gear for the on-the-go professional!
Movers & Shakers Career changes in the industry
The Scene Reshaping the Healthcare Conversation at Strategic MedComms Forum
Destinations - Thanksgiving Harvest Cranberries brighten the holiday.
Calendar A quick reference list of upcoming industry events
Photo FinishGrand Central Station


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