HOT TOPICS
	WHO GETS SHOTS? For the first time, some large healthcare organizations are requiring worker vaccinations. Many workers don’t want it.
	REGULATING THE WEB Pharmaceutical companies may soon have clearer federal guidance on using Twitter, Facebook, and YouTube.
	ONLINE CARE Attention Pharma: Nurses spend as much time online for professional purposes as doctors do and are more likely to recommend health Websites to patients.
	BILLION-DOLLAR BUYS Major pharmaceutical mergers


FEATURES
	The Art and Science of Marketing By Frank Jaeger Great marketers develop an uncanny ability to interweave market research, experience, and intuition, but they all start out with one quality in common—an overpowering drive to succeed.
	The Pharmacist-Patient Relationship By Brian Bertha By engaging pharmacists in sponsored clinical services programs, both pharmaceutical manufacturers and payers are reaching patients more successfully to improve medication adherence and health outcomes.
	Social Media Bright Spot By Daz Connell Why viral video is one of the safest social media tools at pharma’s disposal.
	INTERVIEW:Up Close with Jack Trout By Jon Brulloths PM360 caught up with the preeminent marketing strategist Jack Trout, founder and president of Trout & Partners

IN THIS ISSUE

Publisher's Letter
GUEST COMMENTARY Patient Coaching: Bridging the Divide
DTC 360 Search Marketing
E-SOURCE Boost Your Rank and Build Buzz
The Marketing Insider Insights or Solutions?
Book Review The Ten Faces of Innovation
INDUSTRY BRIEFS Huntsworth Health reorganization, Thomson Pharma Forecasting, and more
HEALTHCARE HIGHLIGHTS Merger Timeline, Nurses Online, and more
COMMON SENSE Thanksgiving Reflections
Road Warrior The Total Office Call
LIFESTYLE Blast from the Past, Vooks, Longevity, and more
Cutting Edge SAR Ratings
THE SCENE PMRG Recognizes Distinguished Marketing Researchers
MOVERS & SHAKERS
DESTINATIONS
CALENDAR A quick reference list of upcoming industry events

New Medical Marketing Economics Whitepaper!

3 New Whitepapers from SAS!