HOT TOPICS
Drug Collaborations on the Rise
Experts say drug collaborations are on the rise as pharmaceutical companies pool resources in an effort to share the cost and risk of drug development.
Are Free Samples a Health Hazard?
New research shows that free drug samples distributed in pediatric clinics may be unsafe, according to a study published in Pediatrics.
Potential FDA Restrictions on Medical Device DTC Ads
Chairman of the Senate Aging Committee Herb Kohl (D-WI) is investigating issues dealing with direct-to-consumer (DTC) advertising of medical devices.
Publicly Reporting Fees to Physicians
Eli Lilly & Company and Merck & Company announced that starting in 2009, they will begin publicly reporting their payments made to outside doctors.
FEATURES
Rethinking the Tried and True: The New Brand Marketing Tactics
By Alan Topin
No effective strategy—whether it’s used for war or personal relationships or product marketing is guaranteed to work forever. Thus, brand managers and marketing agencies must create new and adapt traditional marketing tactics to best engage and reach their target audiences.
Has DTC Spending Reached a High Water Mark?
By John Busbice
Some may feel direct-to-consumer (DTC) advertising may not be worth the time and money spent on it. However, a recent study shows that DTC marketing continues to be a strong driver of brand performance for selected categories and brands.
Leverage Science in Your Product Lifecycle
By Craig Eslinger
Today, frills are far less acceptable than fact. By presenting measurable scientific data during the span of a product’s lifecycle, pharma companies can prove that their product is viable, which will help lead to its success. performance for selected categories and brands.
Continuing Medical Education: Time for a Change
By Marissa Seligman, PharmD
Continuing medical education (CME) is currently going through a plethora of scrutiny and changes. Rather than perceiving the controversy surrounding CME as a tipping point toward its demise, it should be viewed as a leading indicator for positive change.
TRENDSETTERS: Up Close With Elaine Riddell, CEO, TNS Healthcare
By Jon Brulloths
In an interview with PM360, Elaine Riddell, CEO, TNS Healthcare, talks about operating models, the company’s conceptual framework, and the effect of social media.
IN THIS ISSUE
GUEST COMMENTARY
HEALTHCARE HIGHLIGHTS
FDA UPDATE
INDUSTRY BRIEFS
E-SOURCE
THE MARKETING INSIDER
EXECUTIVE COACH
PM360 BOOK REVIEW
LIFESTYLE
COMMON SENSE
UNDERSTANDING THE PHYSICIAN
END-OF-LIFECYCLE STRATEGIES
THE SCENE
CALENDAR
CUTTING EDGE
MOVERS AND SHAKERS
DESTINATIONS
PHOTO FINISH