February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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Click to download Insight into Why Quality Healthcare Provider Data Is So Elusive
THE DYNAMIC NATURE OF HEALTHCARE PROVIDER DATA: Why ongoing assessments are key to data quality.
By Theresa Greco, Vice President, Client Solutions, and Abigail Hardy, Life Sciences Lead, Client Solutions
Health Market Science recently released important analyses on why healthcare provider data is so difficult to get and maintain, what can be done to remedy the data status quo and why it’s gone from desirable to must have in an increasingly regulated environment.
2012 Editorial Calendar Now Available!
| HOT TOPICS | |
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Relapse VaccinationThe FDA granted investigational new drug approval to the May Clinic for two new cancer vaccines that are among the first aimed at preventing recurrence in breast and ovarian cancer patients… |
| Robotic Precision Robots are quickly becoming a surgeons best friend. Surgical robots such as Intuitive Surgical's da Vinci Robot, allow for more precise dissections and suturing as well as less blood loss for the patients who also get the extra benefits of few scars… | |
| FDA UPDATE The only over-the-counter asthma inhaler sold in the United States will no longer be available after December 31 as part of a phase-out of epinephrine inhalers containing chlorofluorocarbons (CFCs). Epinephrine CFC inhalers, marketed as Primatene Mist by Armstrong Pharmaceuticals, are being phased out because they use CFCs, which decrease the earth’s ozone layer… | |
| Easy Breathing DetectionWireless networks designed to literally see through walls in order to detect burglars or assess a hostage situation are now being tested for a new purpose—measuring breathing. University of Utah engineers conducted a study to determine how well a network of 20 wireless transceivers placed around a hospital bed could reliably detect breathing. | |
To Access ALL of PM360's Experts on Call Click Here! |
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| FEATURES | |
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PM360 Feature, BUILDING BRIDGES: Creating Value to Create Access By Brad Davidson The field force can help practitioners bridge the doctor-patient gap. They can establish themselves as valuable allies in the physician’s practice. And by doing that, the detail force can also bridge the gap that separates them from the physicians. |
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Feature: A CRO’s Role in Driving Development to Match Market Demands By John J. Doyle and Nathalie Horowicz-Mehler Patients, physicians, payers, and pharma all see Comparative Effectiveness Research from different perspectives. Well-designed trials and good data offer all of them opportunities for better healthcare…even as CER makes them uneasy. |
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Feature: Helping Customers Adapt to Healthcare Reform By Catherine Wolfe Disquiet over imminent healthcare reform offered one device manufacturer an opportunity to establish itself and its sales force as valued consultants for negotiating change. Here’s a story about stepping up to lead one’s customers through hard times. |
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Feature: Elevating Brand Loyalty: What Makes Patients Stick? By Steve Wray How can you make 'brand loyalty' relevant in the complex healthcare market? |
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COVER STORY: The Scene—Trailblazer Award Gala, New York, NY, Sept. 9, 2011. PM360 throws a party to recognize 34 of the industry’s most creative and effective companies, marketers, and initiatives. |
| IN THIS ISSUE |
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Publisher's Letter Let the Good Times Roll Guest Commentary Ross Thompson & Craig Sponseler PR 360 Rethinking Consumer Outreach Gil Bashe Common Sense Do the Right Thing Bud Bilanich DTC 360 Change Is Going To Be a Constant in DTC Marketing Richard Meyer Get Engaged, Stay Engaged Dimensional-to-Digital Dave Duplay Healthcare Highlights Anti-cancer vaccines, robot surgery, and more Physician Networks What’s in a Name? Zach Henderson Marketing Insider The Five Most Common Marketing Mistakes of 2011 E.M. Kolassa Market Drill-Down Drivers of Erosion in a ‘Genericized’ Market Paula Fullman Life Style Boomers respond to online ads, slow uptake on The Cloud, and more Total Patient Experience Patient Characteristics: More To Know Melissa Leonhauser Optimizing Brand Performance Understanding the Hidden Toll of Prescription Cost-Cutting Shaloo Gupta Calendar The quick reference for upcoming industry events Cutting Edge Gadgets and gear for today's on-the-go professional Movers & Shakers Career changes in the industry PhotoFinish Road to Hana Lou Drews White Paper: Drug Sample Acceptance Preferences in Medical OfficesPublished by SK&A, A Cegedim Company Learn which physicians accept and store drug samples at their office sites, and their preferences for receiving the sample packets from pharmaceutical sales reps. SK&A, A Cegedim Company’s recent telephone survey of nearly 170,000 U.S. medical offices reveals an average acceptance rate of 77 percent. Download this unique report to understand acceptance preferences by specialty, patient volume, practice size and ownership. Determine if your targets prefer to have drug samples dropped off, mailed or both.Click Here to Download the White Paper PM360's 2011 TRAILBLAZER AWARDS Honor the Best in Healthcare Marketing Click here to read the full Trailblazer Winner details and to download the Press Release The PM360 Trailblazer Awards span four categories, including Company of the Year, Marketer of the Year, Brand Manager Awards, and Initiative Awards. PM360 is the premier source for information that product managers and pharma marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights.
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