PM360 Trailblazer 2010 Awards Keynote Anthony C. Hooper, President of U.S., Japan, and Intercontinental, Bristol-Myers Squibb


Click here to see more of the keynote address!

2011 Editorial Calendar Now Available!

Click Here to Download

HOT TOPICS
DROID DOES IT!

FierceMobileHealthcare has compiled a list of 15 free and interesting healthcare related apps worth checking out on your Android smartphone. Read on for the details...
LESS STRESSING

Everybody has stress, and everybody has their own remedies for finding relief. A new solution may be just to get vaccinated for stress and never have to worry about the problem again.
FDA UPDATE

The FDA launched FDA-Track, an innovative performance management system designed to advance the President’s commitment to transparency, public participation, and collaboration in the work of government. The system will monitor more than 100 FDA program offices through data from key performance measures established each year. Read on for more news.

To Access ALL of PM360's Experts on Call Click Here!
FEATURES
COVER STORY: Trailblazer Awards Gala
Where were you on September 24? The place to be and to be seen was the Trailblazer Awards Gala at the Mandarin Oriental Hotel in New York City. Check out the photo gallery of the blazing hot night of fun and festivity.
Post-Campaign Measurements for Improved ROI
By Bob Doyle, VP of Consumer Insights & Marketing Effectiveness, SDI
What’s worse than a disappointing program? Reinvesting in one that doesn’t produce the expected results. With these four key steps, pharma marketers can precisely evaluate their tactics’ success.
Leading Global Teams
By Emma Sergeant, Managing Director, Global Business, of Ogilvy CommonHealth Worldwide
The drive to centralize pharmaceutical marketing continues. And it continues to shape what messages are delivered globally and locally, how those messages are delivered, and what talent and resources are needed to do so.
TRENDSETTERS: Stan Woodland of CMI and Compas
By Jon Brulloths
The CMI and Compas CEO talks to PM360 about real-world use of technology.



TRAILBLAZER AWARDS 2010 SPECIAL FEATURES
THE PM360 TRAILBLAZER AWARDS 2010 Introduction
We are proud to present the winners of our second annual Trailblazer Awards in healthcare marketing. Encouraged by last year’s success, we have expanded the awards. We now award four categories in Company of the Year: Pharma/Biotech, Medical Device, Agency, and Supplier. We also have awards for Top Brand Manager in 14 disease categories, as well as 14 categories of awards for Best Initiative.
THE PM360 TRAILBLAZER AWARDS 2010 PHARMA/BIOTECH COMPANY OF THE YEAR WINNER
AstraZeneca is not afraid to change. In a year in which traditional modes of communication were in flux and the market more challenging than ever, AstraZeneca introduced a bold new sales and marketing paradigm called Customer Driven Interaction (CDI), whose success promises to be widely influential in the industry. That’s one reason they won the 2010 Trailblazer Award for Pharma/Biotech Company of the Year.
THE PM360 TRAILBLAZER AWARDS 2010 MEDICAL DEVICE COMPANY OF THE YEAR WINNER
Baxter is focused on the future. It has an impressive commitment to medical innovation. It was well ahead of its peers in understanding the importance of sustainability goals and continues to pursue them aggressively. It is building for the future in emerging healthcare markets. It has a distinguished record of promoting high ethical standards. And it has revealed a sophisticated understanding of the art of creating lasting relationships with patients, as well as readiness to explore new marketing directions. These are the reasons Baxter is the 2010 Trailblazer Medical Device Company of the Year.
THE PM360 TRAILBLAZER AWARDS 2010 ADVERTISING AGENCY OF THE YEAR WINNER
Harrison and Star The truly great healthcare advertising agencies are not only clever when it comes to slogans and eye-grabbing graphics—but in finding new ways to reach and understand audiences. By creating a work environment that both breeds creativity and cultivates talent. By going above and beyond reaching physicians and patients, and not just marketing drugs that treat diseases but giving back to suffering patients. Harrison and Star excels in each of these areas, making them truly deserving of the title Agency of the Year.
THE PM360 TRAILBLAZER AWARDS 2010 SUPPLIER OF THE YEAR WINNER
Healthy Advice Networks Frankly, Healthy Advice Networks doesn’t need another award. Not only do they have plenty of awards already, they even broke the record for the number of awards won by a single company at the 2009 National Health Information Awards, with 43. That’s one for every three employees. But we really had no choice, because the company has latched onto one of the most powerful marketing ideas we know of—transforming doctors’ offices into sites of continuous, real-time, customizable health information programming— compellingly presented on 27- to 32-inch LCD flat screens. And this is only part of the story, as the company’s patient education mission extends to a wide range of brochures, anatomical flip-charts, ads, and videos. With over 53,000 physician participants in the U.S., Healthy Advice Networks is obviously in a powerful position to provide value for stakeholders.
THE PM360 TRAILBLAZER AWARDS 2010 BRAND MANAGER OF THE YEAR WINNERS
The PM360 Brand Manager Awards in 14 major disease categories recognize brand and marketing managers who made major contributions to the success of their brands and companies. The winners were chosen based on the leadership, skill, and originality shown in work which came to fruition in the past year. They designed carefully orchestrated national campaigns, transformed company marketing operations, and pioneered new marketing techniques, in many cases a creative blend of new technology with an old-fashioned understanding of what moves the customer. They often had the courage to stick with their ideas in the face of skepticism and adverse market conditions. In many cases, the result was greater patient awareness as well as greater access to vital drugs. We congratulate them all.
THE PM360 TRAILBLAZER AWARDS 2010 INITIATIVES OF THE YEAR WINNERS
The PM360 Trailblazer Initiative Awards recognize outstanding healthcare marketing and public relations programs and publications in 14 categories. We assessed the strategy, planning, and execution of the programs and the challenges and budgetary constraints they had to overcome in a tough year for marketers. The winners demonstrated innovative and effective techniques for solving a host of challenges: marketing new kinds of products, reaching hard-to-reach HCPs, educating the sales force, leveraging social networking sites, arresting the attention of patients with elegant creative and simple and powerful messaging, using video to mold a company image, and many more. For the consumer and professional publications, recent editorial enhancements and innovations in design and format were assessed, as well as their mission and benefit to their readers. At a time when the publishing world is in flux, the winners have developed a rich variety of features across several media to meet the needs of both HCPs and patients. We congratulate all of our initiative winners.


THE PM360 TRAILBLAZER AWARDS 2010 PANEL OF JUDGES
Many Thanks To Our Judges!

IN THIS ISSUE
Publisher’s Letter A Dream Come True
Guest Commentary Biosimilars–New Game for Innovators and Imitators Gil Bashe
Industry Briefs Pharma Acquisitions in the news, and more
E-Source In Social Media, Why Is the Key to How Kelly Andrews
Common Sense Build Your Success by Working with a Mentor Bud Bilanich
DTC 360 Significant Rise in Internet Savvy Richard Meyer
Physician POV Trickle-Down Marketing to Primary Care Matthew Mintz, MD, FACP
Social Media Strategies Social Media Under the Privacy Microscope Kenneth N. Rashbaum, Esq.
Healthcare HighlightsFDA Update, and more
Marketing Insider 5 Things To Know About MD-Administered Drugs E.M. (Mick) Kolassa
Life Style Fall movie preview, and more…
Cutting Edge New Gadgets and gear for the on-the-go professional!
Movers & Shakers Career changes in the industry
The Scene What's Next for SFE Kate Eversole
Destinations - Adjust Your Altitude Hot-air ballooning lifts the spirits.
Calendar A quick reference list of upcoming industry events
Weird Science A new medical device mystery!


Site ©2008 AMS Group LLC.

blog comments powered by Disqus