| Click here to view the March Issue |
|
 |
|
| Click here to view The 2009 Pharma Choice Awards |
|
 |
| Anna Stashower President/Publisher Welcome to PM360 |
|
COMMON SENSE By Bud Bilanich |
 |
| We All Need Friends |
 |
| HOT TOPICS | |
 |
Righties and Lefties: Research Update New cognitive science studies in spatial recognition and abstract thought suggest that our handedness strongly influences our perceptions and decisions in an unconscious manner. |
| Stem Cells Researchers transform fat cells into medically useful stem cells; Osiris Therapeutics’ Prochymal clinical trials results disappointing. |
|
| HPV and Young Men The FDA recommends approval for Merck’s Gardasil in young men. |
|
| Deep Brain Stimulation The European Union grants approval of a long-lasting rechargeable deep brain stimulation device for implantation in Parkinson’s disease sufferers. |
|
| Migraines Can plastic surgery cure your migraines? |
| FEATURES | |
 |
COVER STORY: PM360 TRAILBLAZER INNOVATION AWARDS We’re proud to present our 2009 Trailblazers—this year’s top company, brands, and initiatives in healthcare marketing innovation and achievement. • Find out why Bristol-Myers Squibb won Company of the Year; • Our 13 Brands of the Year; and • Our 13 Initiatives of the Year. • Our panel of industry experts who served as Trailblazer judges. |
 |
Know-How or Know Who? By Robin L. Winter-Sperry, MD Training can transform good Medical Science Liaisons into great ones. The challenge is to move beyond exchanging data to excelling at networking with thought leaders and communicating with demanding audiences. |
| IN THIS ISSUE | |
| Publisher's Letter The Envelope, Please.... |
|
| Industry Briefs The new KantarHealth, Merck's reorganization, and more |
|
| DTC 360 By Richard Meyer Measuring Social Media's Impact on Your Brand |
|
| E-Source By Tim Lewis and Wendy Yee Who Needs Usability Testing? You Do! |
|
| Market Drill-Down By Paula Fullman Coping with Rx Abandonment |
|
| Optimizing Brand Performance By Gary Bartolacci Influential Doctors: Identifying and tracking marketing effectiveness with this high-impact segment |
|
| Train Wrecks By Tom Luginbill Getting the Promotional Mix Right |
|
| DC Wire By Robert Goldberg, PhD Whither Healthcare Reform? |
|
|
COMMON SENSE GUEST COMMENTARY HEALTHCARE HIGHLIGHTS LIFESTYLE MOVERS & SHAKERS THE SCENE CALENDAR DESTINATIONS PHOTO FINISH |
New Medical Marketing Economics Whitepaper! |
| Urgent info for brand teams: Find out how your products will fare in the new healthcare environment. Download free MME Whitepaper on new research conducted by the Institute of Medicine and its impact on your brands and markets. |
3 New Whitepapers from SAS! |
| The Customer Experience Maturity Monitor Use these tools to deliver outstanding Customer Experience—the aspect of your company with more impact than any marketing message or advertising campaign. |
| Competing on Customer Intelligence Download this Customer Intelligence blueprint for action on growing a more profitable customer base. |
| A Revolution in Physician Targeting Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets. |
Site ©2008 AMS Group LLC.