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| Click Here to Preview our December Issue |
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| Anna Stashower President/Publisher Welcome to PM360 |
COMMON SENSE By Bud Bilanich |
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| Moving Mountains— or at Least a Few Boulders |
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| FEATURES | |
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What's in an Ad?—Making the Right Agency Choice: Clues From Their Self-Promotion Pharma marketers often require the skills of an outside agency to launch or relaunch their brands, so choosing the right agency is an important part of the marketing process. Look at how they promote themselves and you may see how they’ll market your brand. |
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The E-Marketing Channel: Is Pharma Meeting the Challenge? E-marketing is quickly becoming an integral part of the pharmaceutical marketing process. A study was recently conducted to discover whether pharmaceutical companies are truly utilizing the E-marketing techniques available to them. |
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Effectively Positioning Your Brand The importance of brand positioning in the marketplace cannot be stressed enough, and can mean life or death for that particular product. Many simple but effective techniques exist that can help product managers position their brand for success. |
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PM SPOTLIGHT: Up Close With Tony Maddaluna Vice President, Strategy and Supply Network Transformation, Pfizer Global Manufacturing In an interview with PM360, Tony Maddaluna, Vice President, Strategy and Supply Network Transformation, Pfizer Global Manufacturing, talks about the supply company, its initiatives, and his experiences with Pfizer. |
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The Importance of Evolution in the Biopharmaceutical Industry Like many inevitably maturing industries, the biopharmaceutical industry is falling into a slump. However, utilizing the principles of successful evolution holds considerable promise in encouraging a culture of sustainable innovation so vital to survival and growth. |