| Click here to view the March Issue |
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| Click here to view The 2009 Pharma Choice Awards |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| We All Need Friends |
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New Medical Marketing Economics Whitepaper! |
| Urgent info for brand teams: Find out how your products will fare in the new healthcare environment. Download free MME Whitepaper on new research conducted by the Institute of Medicine and its impact on your brands and markets. |
3 New Whitepapers from SAS! |
| The Customer Experience Maturity Monitor Use these tools to deliver outstanding Customer Experience—the aspect of your company with more impact than any marketing message or advertising campaign. |
| Competing on Customer Intelligence Download this Customer Intelligence blueprint for action on growing a more profitable customer base. |
| A Revolution in Physician Targeting Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets. |
| HOT TOPICS | |
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A Scratch of Relief? It can strike at any moment. It may linger around the ankles and flare up and down the spine. Itching for relief, you dig out that long, skinny souvenir Aunt Agnes brought back from Costa Rica. |
| Cholesterol and Alzheimer’s It turns out that what’s bad for the heart is bad for the mind as new research links high cholesterol in midlife to an increased risk of Alzheimer’s disease. |
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| FDA UPDATE: Black Box Warning Update for TNF Blockers The FDA announced last month that tumor necrosis factor (TNF) blockers must carry an updated “black box” warning label cautioning that the drug may increase the risk of cancer in children and adolescents. |
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| Rated Zzzzzzzzzz Insomniacs who are tired or, perhaps more accurately, not tired of counting sheep to while away the wee hours may find relief in knowing a good night’s sleep could be only a few mouse clicks away. |
| FEATURES | |
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COVER STORY: Making Adherence Stick PM360 Think Tank: Real-world persistence varies with every medication, formulation, disease, and person. How are companies managing to boost patient adherence? A dozen experts share their insights on the most successful tactics. |
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The Golden Years By Robert C. Harold Are your mature products just “chugging along”? Tap into significant growth opportunities by achieving excellence late in a brand’s lifecycle. |
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A Valuable Tool in Preparing the Market for a Drug Launch By Edward Perper, MD, and William R. Hahn Science branding establishes a unified scientific concept with key messages in a powerful, memorable, and intuitive manner that independently stimulates adoption of the new drug. |
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INTERVIEW: Up Close By E.M. (Mick) Kolassa, PhD PM360 contributor and Medical Marketing Economics Chairman Mick Kolassa caught up with Will Pih, PharmD, principal and consultant with Two Labs Marketing, on the topic of specialty pharmacy providers—what product managers need to know about SPPs. |
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