HOT TOPICS
Moving Toward E-Prescribing
Eligible doctors and other prescribers will receive incentives if they write electronic scripts for Medicare beneficiaries.
Tobacco Regulation Up In the Air
The House of Representatives voted to give the FDA the power to regulate tobacco products.
Addressing the Flood of Generics
Generic drugs approval requests are flooding the FDA, causing massive approval delays.
FEATURES
THE PM360 THINKTANK—Strategies for Compliance and Persistence
With pharma losing billions due to noncompliant patients, how can the industry compel people to take their medications and adhere to their treatments? Experts from the industry shed light on the topic and provide their opinions on how to achieve this goal.
Persevering in the New Era: The Evolution of the Pharma Salesforce
By Paul Mignon
Everything needs to evolve during troubling times to survive. That’s exactly what’s going on with the pharma salesforce—it’s modifying its tactics and searching out the best ways to reach its customers.
Bringing Managed Care In From the Cold
By John Busbice
The key to successfully penetrating the market is to fine areas that are relatively untapped. The managed care arena provides a fresh field with numerous marketing opportunities.
Getting the Most Out of Brand.com
By Meredith Abreu Ressi and Maureen Malloy
The pharmaceutical brand website is becoming an important staple for reaching patients. Effectively utilizing the product website will help companies get the right info out and better engage the consumer.
TRENDSETTERS: Up Close With Andrew Kress, CEO, SDI
In an interview with PM360, Andrew Kress, CEO of SDI, talks about life, his company, and its recent acquisition of Verispan.
Streamlining the Marketing Plan Process
By Scott Lauder, PhD, and Michael Tucker, PhD
Properly balancing the workload in an industry where time is often lacking. However, it is possible to manage the day-to-day brand activities and devote the time to fully develop a marketing plan.
IN THIS ISSUE
Guest Commentary
End-of-Lifecycle Strategies
Industry Briefs
Lifestyle
Executive Coach
Healthcare Highlights
Understanding the Physician
Common Sense
FDA Update
Cutting Edge
Calendar
Movers and Shakers
The Scene Wishbone 10th Anniversary Party
Destinations
Photo Finish