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August 2010 |
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Great Creative 2010 |
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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New Medical Marketing Economics Whitepaper! |
| IOM Comparative Effectiveness Research: Implications for Pharma Brand Teams See how your products or markets will be affected by the Institute of Medicine's recently released plan to conduct 100 Comparative Effectiveness Research studies. |
3 New Whitepapers from SAS! |
| The Customer Experience Maturity Monitor Use these tools to deliver outstanding Customer Experience—the aspect of your company with more impact than any marketing message or advertising campaign. |
| Competing on Customer Intelligence Download this Customer Intelligence blueprint for action on growing a more profitable customer base. |
| A Revolution in Physician Targeting Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets. |
| HOT TOPICS | |
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Clean Eggs and Ham The Obama Administration revealed its plan last month to overhaul the food safety system by focusing on preventing food-borne disease. |
| Effient Debuts For a decade, Plavix has been the gold standard in the anti-clotting drug market, but the newly FDA-approved Effient (prasugrel) is the upstart challenger. |
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| The Pharm-bots Are Coming! Panasonic is venturing into robotics with a new machine that sorts and delivers drugs. |
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| Anti-Flutter Sanofi-aventis is hoping its new anti-arrhythmic, Multaq (dronedarone), is the summer blockbuster after FDA approval last month. |
| FEATURES | |
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Building Success into Your Global Campaign By Michael McLinden It’s a balancing act for global marketers between the desire for central brand control and the need to adapt to local opportunities. |
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BEST PRACTICES FEATURE: Getting Out of the Planning Rut, Part 2 By William F. Ott, Jr., MBA, and Rita E. Numerof, PhD Part 2: When you map the proper relationship between market and product strategy—rather than seeing them as two documents serving two masters—you sustain competitiveness by meeting shifting customer demands. |
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5 Techniques to Boost DTC Success By Kevin Clancy and Eric Paquette Getting more for less is one thing. Getting more from less is an entirely different enterprise—and that’s what DTC marketers need to figure out these days. Here are five proven tactics for increasing ROI. |
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INTERVIEW: Up Close By Paula Silverman PM360 talks to Sander Flaum, CEO of Flaum Partners, about transformational thinking and his advice for rising stars, the subject of his next book, due out this fall. |
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