NEW YORK, NY, August 25, 2011:
  
The finalists are in for the third-annual PM360 Trailblazer Awards.
PM360, a leading health-marketing industry trade magazine, will honor the pharmaceutical industry’s most amazing innovators.  

The Trailblazer Awards, established in 2009, are given to outstanding companies, marketers and brand managers representing top talent and brands. 

“Reputation and recognition are important social differentiators for companies, brands and talent,” said Anna Stashower, president and publisher, PM360. “Increasingly, key customers are looking at all aspects of the company—people,  products, positioning and policies – to influence their decision to partner with a company.  The Trailblazer Award symbolizes excellence around ideas and their implementation.”

Award application submissions pass the initial selection process and finalists represent the most forward-thinking leadership of their fields.  

To reach the finalist phase, companies must show achievement in innovation, talent development, and social responsibility.   

Finalists are acknowledged and winners honored at special reception at the Mandarin Oriental Hotel, September 9th, 2011.  Tickets can be purchased by visiting,  www.pm360trailblazerawards.com/tickets or calling Andrew Matthius at 646-300-8113.

You can also follow the awards real-time at www.twitter.com/pm360online.
 
The finalists are:

MARKETER OF THE YEAR
Suzanne Sysko Clough, Founder & Chief Medical Officer, WellDoc
Mara Define, Senior Product Manager, Cephalon
Rob Likoff, CEO, Group DCA

COMPANY
COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Bristol-Myers Squibb
Johnson & Johnson
Pfizer

COMPANY OF THE YEAR :  MEDICAL DEVICE
Becton Dickinson
Kimberly-Clark Healthcare
Roche Diagnostics

COMPANY OF THE YEAR: ADVERTISING AGENCY
Dudnyk
Klick Pharma
RCW Group

COMPANY OF THE YEAR: SUPPLIER/VENDOR
Accent Health
Health Monitor
Publicis Touchpoint Solutions

INITIATIVES

APP
Glucose Buddy iPhone App (SkyHealth, e-Healthcare Solutions)
NovoMedLink.pro MobileApp (Novo Nordisk, closerlook)
Oncologist eJournal iPad App (The Oncologist)

CONSUMER WEBSITE/ONLINE INITIATIVE 
“LATISSE Wishes Challenge” (Allergan, Intouch Solutions)
Sandostatin LAR Depot : The “iWalk for Carcinoid” Program (Novartis, Daniella Koren, Inc)
Supartz :  “My Knee and Me” (Smith & Nephew, Beacon Healthcare)  

DIRECT MAIL 
Glucerna “Life in Balance” Sweepstakes (Abbott Nutrition, Abelson Taylor)
Orencia : “One Patient at a Time” (Bristol-Myers Squibb)
PATADAY Upgrade Today Direct Marketing Campaign (Alcon, D&R Communications)

DTC CAMPAIGN
Balloon Sinuplasty Campaign (Acclarent, Roska)
Ensure Muscle Health:  “Use It or Lose It” (Abbott Nutrition, Abelson Taylor)
Plavix :  Lurking TV Campaign (Bristol-Myers Squibb, Saatchi & Saatchi Wellness)

DTP CAMPAIGN
Healthy Advice 
Going Mobile (Healthy Advice Networks)
Restasis “MyTearsMyRewards” Program (Allergan, Beacon Healthcare)
Spiriva : “Guide to Managing COPD” (Boehringer Ingelheim, Everyday Health)

INTERACTICE MARKETING
Nplate Interactive Marketing Program (Amgen, Cell Division, Inc.)
Restasis Interactive Learning Program (Allergan, Abelson Taylor)
Supartz :  “My Knee and Me” (Smith & Nephew, Beacon Healthcare)  

PERSISTANCE PROGRAM
Improving Diabetes Care in the Pharmacy (Novo Nordisk, BrainWorks Communications)
Fluzone Vaccine Partners Program (sanofi-pasteur, Saatchi & Saatchi Healthcare Innovations)  
Restasis “MyTearsMyRewards” Program (Allergan, Beacon Healthcare)

PR CAMPAIGN
Asma en Español (Merck, Hill & Knowlton)
DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)
Text4baby (National Healthy Mothers, Healthy Babies Coalition and Johnson & Johnson; Hill & Knowlton)

PRODUCT LAUNCH
DEXILANT “Tortoise and Hare” (Takeda Canada, Abelson Taylor)
JEVTANA Global Promotional Visual Aid (sanofi, Saatchi & Saatchi Health Communications)
Quill “Extending Your Reach” Campaign (Angiotech, Flashpoint Medica)

PROFESSIONAL CAMPAIGN
Dexilant “Switches” Campaign (Takeda, Abelson Taylor)
Revo MRI SureScan Pacing System
  : “Breaking the Image Barrier” (Medtronic, Euro RSCG Life MetaMax)
ULORICrx.com Campaign (Takeda, closerlook)

PROFESSIONAL WEBSITE/ONLINE INITAITIVE 
Lantus Website (sanofi, e-Healthcare Solutions)
My Vaccine Resource Website (Pfizer, Hudson Global)
RESTASIS Co-Pay Tool (Allergan, Abelson Taylor)

SELF-PROMOTION
Intouch Solutions, Intouchsol.com Redesign
Klick Pharma Holiday Video
Ogilvy Commonhealth Worldwide Recruitment Campaign

SOCIAL MEDIA
DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)
Leveraging Social Media Engagement to Better Deliver on Patient Needs (Sanofi, Intouch Solutions)
NovoYouTube (Novo Nordisk, closerlook)

UNBRANDED CAMPAIGN
DRIVE4COPD (Boehringer-Ingelheim, Biosector 2)
Campaign for Bone Health (National Bone Health Alliance, Health Monitor Network)
The NET Alliance (Novartis, Vogel Farina in collaboration with Osprey Communications   

VIDEO COMMERCIAL 
Abbott Medical Optics 2011 Sales Meeting Kick-off Video (LehmanMillet) 
Restasis Interactive Learning Program (Allergan, Abelson Taylor)
Slimline and Cavitron Videos (Dentsply International, Dudnyk)

 
PM360’S 2011 TRAILBLAZER BRAND MANAGER AWARD WINNERS 

Autoimmune: Frank Nazzario of ViroPharma for CINRYZE

Cardiology: Laura Seplavy of Bristol-Myers Squibb for Plavix

Central Nervous System: Bill Smith of Teva Neuroscience for Azilect

Dermatology: Kevin Kriel of Galderma for Epiduo Gel

Diabetes/Metabolic Diseases: Sara Aswegan for Shire Human Genetic Therapies (HGT)

Gastrointestinal: Sheila Doyle of Mederi Therapeutics for Secca and Stretta

Hematology/Oncology: William Ragatz of Boehringer Ingelheim for Pradaxa.
        
Infectious Diseases: Constantine Velentzas of Pfizer for Prevnar-13

Medical Device: Jennifer Barnard of Acclarent for Balloon Sinuplasty Technology

Men’s Health: Frank Jaeger of Abbott for AndroGel

Ophthalmology: Heather Drennan of Alcon Laboratories for AcrySof® IQ IOLs  

Pain/Inflammation: Jeff Dieckhaus of Alcon Laboratories for Durezol PDF

Respiratory: Marc Sullivan of Boehringer Ingelheim for Spiriva

Women’s Health: Qasim Rizvi of Genentech for Herceptin and Pertuzumab

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Click here to download the Press Release

HOT TOPICS
Teaching Doctors How It Feels To Have RA
Pharma Marketers are increasingly using creative educational displays to help healthcare providers understand their patients’ special needs. For example, the Arthritis Simulation Glove (developed by Georgia Tech Research Institute) lets rheumatologists and other physicians experience the challenges of stiff, arthritic hands…
Brain Drain
A warning to all elderly patients: declining brain function and an increased risk of death are two side effects of taking a combination of commonly used drugs including antihistamines and antidepressants, according to a new study published in the Journal of the American Geriatrics Society. Researchers from Britain’s University of East Anglia wanted to examine the long-term impact of anticholinergic activity—a known side effect of many medications—which blocks a vital neurotransmitter called acetylcholine from the brain. Antidepressants such as Elavil, Tryptizol, Laroxyl, and Anafranil all have some anticholinergic effect as does the antihistamine Piriton, tranquilizers such as Stelazine, and the heart drug nifedipine sold by Mylan and Bayer in extended release form, according to Reuters.
Diabetes on the Rise
Diabetes continues to be a ballooning issue—a new study revealed that the number of adult diabetics worldwide has more than doubled. In fact, it has jumped from 153 million in 1980 to 347 million in 2008, according to results published in The Lancet. This current total is much higher than a previous projection, which estimated 285 million had diabetes, according to Reuters.
FDA UPDATE
The FDA approved Merck’s redesigned drug labels with a new standardized format to improve readability and provide better information on product and strength differentiation in order to reduce pharmacy selection errors. Merck’s Label Standardization Project includes the revision of 34 container labels for 16 solid oral drugs including: Cozaar, Crixivan, Hyzaar, Isentress, Janumet, Januvia, Mevacor, Noroxin, Prinivil, Prinizide, Propecia, Proscar, Singulair (shown), Zocor, and Zolinza; and more…

To Access ALL of PM360's Experts on Call Click Here!
FEATURES
PM360 COVER STORY: Demystifying the Complexities of Multi-Channel Marketing
By Steve Gransden
Challenges from 'UID Plague' to the 'Hydra Effect' undermine multi-channel marketing with data errors that propagate through the entire system. Avoid them with solid data design from the get-go.
Cover Story I: Building Brand Loyalty through Better Health
By Jessica Brueggeman
It's time for a change–in behavior as well as marketing. Marketers can build lasting brand loyalty by offering patients the support they need to change their behavior and achieve better health.
Cover Story 2: The Big Squeeze: Payment Schemes Tied to Demands for Better Outcomes.
By Kevin O'Leary
A map for navigating the new landscape of federal performance-based healthcare payment schemes.
Trendsetters: Rob Rebak of QualityHealth
By Jon Brulloths
QualityHealth chairman and CEO talks about pay-for-performance marketing to healthcare consumers.
Profiles: Trailblazer Brand Manager Winners
By Jon Brulloths
Stuart Davis, Jeff Dierks, Jennifer George, Joe Shields, and Andrew J. Watson talk about winning 2010 Trailblazer Awards and what it's meant to their careers.
IN THIS ISSUE
Publisher’s Innovation Crisis?
Guest Commentary The Next Genomics Breakthrough: Launching the Conversation Christy White and Jerry Coamey
Industry Briefs Victory for IMS, and more
E-Source The Long-Tail Internet: An Overlooked Performance Driver for Pharma Marketers Tanayia Washington
DTC 360 Time to Retain the Talent in DTC Marketing Richard Meyer
Common Sense Self-Confidence: A Key to Your Success Bud Bilanich
Healthcare Highlights Anticholinergic brain drain?…FDA Updates, and more
Life Style Improving your social-media chops…and more
Managed Markets Access Payer Access Decisions in Hypoglycemics Tom Martin
Optimizing Brand Performance Pricing for Indication Launch Sequrence: Three Key Questions Emily Mulvihil
Get Engaged, Stay Engaged Mobile Tools Positively Influencing Healthcare Dave Duplay
Total Patient Experience Electronic Medical Records Deliver Richer Understanding of Patients, Physicians Melissa Leonhauser
Cutting Edge Gadgets and gear for today's on-the-go professional
The Scene Key Influencers and their Networks in Oncology Forum
Movers & Shakers Career changes in the industry
Calendar A quick reference list of upcoming industry events
PhotoFinish Emerald Lake, Alberta

2011 Editorial Calendar Now Available!

Click Here to Download



White Paper: Physician Access and Appointment Requirements

Published by SK&A, A Cegedim Company

Nearly half of U.S. physicians say they require or prefer appointments to be made by pharmaceutical sales reps prior to one-on-one meetings or details, while about 23 percent of doctors refuse to see reps at any time at any of their practice locations, according to this updated survey by SK&A, A Cegedim Company. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.

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