3 New Whitepapers from SAS!
The Customer Experience Maturity Monitor
Use these tools to deliver outstanding Customer Experience—the aspect of your company with more impact than any marketing message or advertising campaign.
Competing on Customer Intelligence
Download this Customer Intelligence blueprint for action on growing a more profitable customer base.
A Revolution in Physician Targeting
Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets.

HOT TOPICS
Low-Cost, Low-Tech Medicine
These FDA-approved medical devices are creepy and crawly, slimy and gooey. They suck out your blood, or feast on your garbage. Just what the doctor ordered: leeches and maggots!
The Price is Right
In his Strategic Pricing of Pharmaceuticals (PondHouse Press, 2009), PM360 columnist E. M. (Mick) Kolassa, PhD, discusses the thorny issues of price when it comes to drugs.
Burning Issues
A new sunscreen hit the shelves this summer with an SPF of 100. By the end of the year, the FDA proposes to issue new labeling rules, including capping claims for sun protection factor at 50. What gives? Bigger is not necessarily better.
FEATURES
THINK TANK: A New Formula for CME
PM360 Think Tank: Continuing Medical Education is evolving at a rapid pace. We asked seven industry experts to weigh in on the subject, including best practices, the role of commercial support, and any overlapping interests of healthcare providers, patients, and pharmaceutical companies.
BEST PRACTICES FEATURE: Getting Out of the Planning Rut, Part 1
By William F. Ott, Jr., MBA, and Rita E. Numerof, PhD
By mapping the proper relation between market and business strategies, you can put the key elements in place for your company’s success despite turbulent markets.
CASE STUDY: Innovating Value Propositions
By Steve Crom
A surgical equipment company retools its thinking and mobilizes its people to successfully shift its marketing and sales efforts from physicians to hospital purchasing managers and administrators.
INTERVIEW: Up Close
By Jon Brulloths
PM360 talks to trendsetter Marjorie Martin, Senior Vice President and General Manager of Everyday Health, about user trends, mobile platforms, Twitter, and swine flu, among other hot topics.

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DTC 360
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LIFESTYLE
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CALENDAR
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THE SCENE
DESTINATIONS
TOP INDUSTRY PEOPLE TO WATCH


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