February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
 |
| Anna Stashower President/Publisher Welcome to PM360 |
|
COMMON SENSE By Bud Bilanich |
 |
| Tweets to Live By |
 |
White Paper: Physician Access and Appointment Requirements
Published by SK&A, A Cegedim Company
Nearly half of U.S. physicians say they require or prefer appointments to be made by pharmaceutical sales reps prior to one-on-one meetings or details, while about 23 percent of doctors refuse to see reps at any time at any of their practice locations, according to this updated survey by SK&A, A Cegedim Company. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.
Click Here to Download the White Paper
| HOT TOPICS | |
 |
NOT WITH MY DOCTOR, I WON’TRelationship status, embarrassing photos, and a slew of personal information including interests and birthdays all seem to be fair game on Facebook, but apparently people feel conversations with their doctors should be nowhere near this or any other social media site..… |
| Getting to “Read”Healthcare companies send out steady streams of email, always hoping to grab physicians’ attention. It turns out physicians in some specialties are more likely to actually open the messages and click-through. According to SK&A’s Email Performance Archive, in the second half of 2010, preventative medicine specialists (3.4%), bariatricians (3.2%), and sleep medicine specialists (2.3%) had the highest click-through rates of emails sent by SK&A on behalf of its healthcare clients. | |
| MAYBE HARD WORK WILL KILL YOUThose extra hours at the office had better pay off professionally,because they may be costing you years of your life. People who work 11 hours or more a day increase their risk of heart attack or dying from heart disease by 67%, compared to people who work a standard 9-to-5, according to an April Annals of Internal Medicine report. Researchers at University College London followed 7,095healthy civil-service employees in the United Kingdom for 12 years.Over that time, 192 of the participants suffered heart attacks.Those who worked between 10 and 11 hours a day also saw a spike in their risk of heart disease—an increase of 45%, according to U.S.News Health. “This study might make us think twice about the old adage ‘hard work won't kill you,’” Professor Stephen Holgate of the Medical Research Council, which aided with the research’s funding, told BBC News.… | |
| FDA UPDATEThe FDA approved vandetanib, manufactured by AstraZeneca, to treat adult patients with late-stage (metastatic) medullary thyroid cancer who are ineligible for surgery and have disease that is growing or causing symptoms, and more | |
To Access ALL of PM360's Experts on Call Click Here! |
 |
| FEATURES | |
 |
PM360 COVER STORY: Unbranded DTC Advertising: Where's the ROI? By Ross Thomson and Chuck McLeester Build measurable action with unbranded campaigns that help patients stop avoiding thinking about their condition, start assessing their needs, and acknowledge that something needs to be done. Only then are they ready for a branded message. |
 |
THINK TANK: Best Practices in Launching New Indications Five experts tell how launching a new indication differs from launching a new product, describe successful new-indication launches, and pinpoint the critical pre- and post-launch decisions. With Mary Manna Anderson, Stuart Davis, Steve Hamburg, Ane Jones, and Bob Lojewski |
 |
TRENDSETTERS: Kelly D. Myers of Qforma By Jon Brulloths Qforma founder and CEO talks about building analytical tools that identify useful patterns in complex data and deliver actionable information. |
 |
ROUNDTABLE: Moving Forward on Adherence PM360 Trailblazer Brand Manager winners—Stuart Davis, Jeff Dierks, Jennifer George, Joe Shields, Glenn MacEachern, and Andrew Watson—got together with Paul Huff and Marc Migliorini before the awards ceremony in New York late last year to share their insights on the thorny issues of patient adherence, compliance, and persistence. PM360 columnist Bud Bilanich moderated the discussion, which ranged from ROI and the multi-channel mix to the patient-physician dialogue and behavior modification. |
| IN THIS ISSUE |
|
Publisher’s Blaze a Brighter Trail Guest Commentary Three Questions to Ask Brand-Naming Firms Gary Martin Industry Briefs Rx Sales Growth Slows, and more E-Source “Would you like fries with that tweet?” R.J. Lewis DTC 360 DTC marketers need help to reach empowered patients Richard Meyer Brand Slam Crafting the Customer Experience Allen Adamson Common Sense Don’t Wake Up Grumpy Bud Bilanich Book Review Seth Godin’s Poke the Box Reviewed by Ramiro Roman Healthcare Highlights Who Opens Email, FDA Updates, and more Life Style The Birth of Spam, Small Summer Films Managed Markets AccessThe Institutional Channel: What Matters Most to Hospitals and Health Systems Tom Lennox Total Patient Experience Addressing Payers’ Impact on Patients and Physicians Melissa Leonhauser Cutting Edge Gadgets and gear for today's on-the-go professional The Scene Pharma Market Research Conference, South by Southwest Interactive Health (SXSWh) Movers & Shakers Career changes in the industry Calendar A quick reference list of upcoming industry events PhotoFinish Cinque Terre |
Photofinsh –vote here for the best of 2011
2011 Trailblazer Sponsors
Click here to Request
2012 Sponsorship Information