HOT TOPICS
A New Price Sensitivity

A NEW PHARMA INSIGHT STUDY revealed that what the doctor ordered, the patients aren’t always picking up. Abandonment among commercial health plan patients is up 24% from 2008...
Teen Drug Abuse

THE UNIVERSITY OF MICHIGAN’S LATEST ANNUAL SURVEY OF students nationwide, Monitoring the Future, revealed that overall drug use has risen slightly from last year. This year’s survey asked 46,097 students in the 8th, 10th, and 12th grades about drug use, availability of drugs, and the perceived dangerousness of each drug.
TISSUE PAPER

The days of waiting months or years for a matching organ may be approaching an end. All you may need to do is hit Print. Organovo, a regenerative medicine company, partnered with Invetech, an engineering and automation firm, to develop the world’s first commercial 3D bio-printer for manufacturing human tissue and organs.
FDA UPDATE

The FDA approved Asclera (polidocanol) injection; TachoSil, the first absorbable fibrin sealant patch for use in cardiovascular surgery; A new formulation of the controlled-release drug OxyContin, and more.


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FEATURES
COVER STORY: The BRIC Landscape
By Angela Miccoli With emerging market countries providing their populations with better healthcare, opportunities for life sciences companies are bright.
What’s New and What Works
By Jay H. Bolling
A new marketing breed combines direct and branding methods to move minds and market share. Today’s marketplace demands this type of innovation that fuses fast, measurable results with customer loyalty and trust.
THINK TANK: Creating Loyal Customers
Keeping patients loyal to your brand is no mean feat. Our experts share their insights on successful strategies.
CASE STUDY: Optimizing the Sales Process
By Steve Crom and Thomas Bertels The decision to optimize all sales-related processes prior to introduction of a CRM resulted in significant revenue enhancement for the European division of a leading manufacturer of medical devices.
2010 Product Manager Survey
TODAY’S PRODUCT MANAGER 2010
The survey’s methodology, its major themes, and a list of the companies represented.

  • RESPONDENT PROFILE Educational background, professional experience, and brand experience.
  • CAREER, SALARY, SATISFACTION, AND RESOURCES Marketers share details about their salary, job satisfaction, and where they get the info to stay ahead of the game.
  • SUCCESSES AND DISAPPOINTMENTS Respondents share their greatest achievements and failures in marketing.
  • THE FUTURE The factors that will have the most impact on the industry in the next year and the hottest new marketing trends.
  • ALL ABOUT YOUR BRAND Findings on competitiveness, challenges, market share, and more.
  • GETING YOUR BRAND TO MARKET Learn how product managers allocate their time, what they look for in an agency, and how they feel about possible DTC regulations.
  • MARKETING BUDGET The size of this year’s budgets, where the money goes, and the economy’s impact.
  • PATIENT ADHERENCE Target areas respondents are investing in, ROI satisfaction, and barriers.
ABOUT OUR SPONSOR Learn about the value Catalina Health Resource provides to pharmaceutical companies.

IN THIS ISSUE
Publisher’s Letter The Results Are In!
Guest Commentary Multi-Channel Physicians Monique Levy
Industry Briefs ACP accreditation with commendation and more
Book Review Linchpin: Reviewed by Ramiro Roman
Common Sense Tweets to Live By Bud Bilanich
E-Source Navigating an E-Launch Janelle Starr
Optimizing Brand Performance China’s Explosive Healthcare Market Andy Stankus
DTC 360 Take a Serious Look at Social Media Richard Meyer
DC Wire Healthcare Reform and Medical Innovation Robert Goldberg, PhD
Managed Markets Access New Column! Brian Bamberger
Healthcare Highlights Price Sensitivity, Tissue Paper, and FDA Update
Life Style Summer movies, Facebook or Sex?...
The Scene PMRG’s Annual National Conference
Calendar A quick reference list of upcoming industry events
Cutting Edge New Gadgets and gear for the on-the-go professional!
Outdoor Music Festivals The Toast from Coast to Coast
Movers & Shakers Career changes in the industry
Weird Science A medical device mystery!

Medical Marketing Economics Whitepaper!
Free Download
Urgent info for brand teams:
Find out how your products will fare in the new healthcare environment. Download free MME Whitepaper on new research conducted by the Institute of Medicine and its impact on your brands and markets.

3 Whitepapers from SAS!
Free Download
The Customer Experience Maturity Monitor
Use these tools to deliver outstanding Customer Experience—the aspect of your company with more impact than any marketing message or advertising campaign.
Competing on Customer Intelligence
Download this Customer Intelligence blueprint for action on growing a more profitable customer base.
A Revolution in Physician Targeting
Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets.


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