| Click here to view the February Issue |
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| Click here to view The 2009 Pharma Choice Awards |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| We All Need Friends |
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| HOT TOPICS | |
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If Only They Could Bottle It Although fertility depends on more than simply setting the mood, Barry White has made noteworthy contributions in the latter arena. |
| High-Cost Drugs Abandoned at Growing Rate An increasing number of retail prescription patients are walking away from the counter when confronted by rising co-pays at their pharmacies. |
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| No Longer #1 The economy is not the only thing struggling in this country as innovation has hit rock bottom. |
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| Top 10 Patient Groups Online |
| FEATURES | |
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Piece Together the DTC Marketing Puzzle By Elaine Mann Communicate effectively across multi-platforms by engaging, educating, and entertaining consumers. |
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Quality-of-Life Data: Are the FDA and Managed Care Listening? By Olivia J. Banyon Quantifying QoL outcomes has been challenging historically—but it’s more critical than ever. Pharmaceutical manufacturers can help shape the role of QoL data in the marketplace by understanding partnership opportunities and areas of efficiency in research. |
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The Gatekeepers’ New Rules By David Escalante Jr. New research shows physician offices are less receptive to visits from sales reps. But doctors still appreciate professionalism, ethical practices, research, and follow-up. . |