February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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White Paper: Physician Access and Appointment Requirements
Published by SK&A, A Cegedim Company
Nearly half of U.S. physicians say they require or prefer appointments to be made by pharmaceutical sales reps prior to one-on-one meetings or details, while about 23 percent of doctors refuse to see reps at any time at any of their practice locations, according to this updated survey by SK&A, A Cegedim Company. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.
Click Here to Download the White Paper
| HOT TOPICS | |
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No Cutting RequiredTwo new innovations could allow doctors to perform biopsies without the need to make a single cut. These potentially painless, non-invasive, and less stressful (no more waiting days for results) biopsies are the result of advances made in imaging technology.… |
| Spending by ChannelOverall promotional spending by pharma companies has been decreasing over the past few years and that trend downward continued in 2010. While spending declined only 3% from 2008 to 2009, there was a decline of 10% between 2009 and 2010. Pharma companies are not cutting back in every area though, as spending in print advertisements grew last year. Here’s a look at the breakdown for each channel. | |
| Social HealingWith no cure and an estimated 37 million Americans suffering from the disease, no wonder migraines represent one of the most active patient communities on the Internet. The newly launched Migraine.com intends to become the largest online community of both experts and patients. People seeking information, advice, or just solace can already find hundreds of pages of physician-reviewed content, discussion groups, and forums, as well as an “Ask the Migraine Expert” section… | |
| FDA UPDATEThe FDA approved Forest Pharmaceuticals' roflumilast; Takeda Pharmaceutical’s Edarbi tablets; and has said that new data suggests Ortho-McNeil-Janssen Pharmaceuticals’ Topamax (topiramate) and its generic versions increase certain birth defects risks in babies born to women who use the medication during pregnancy, and more | |
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| FEATURES | |
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PM360 COVER STORY: Emerging Marketing By Nick Colucci and Ashley Kuchel Guiding biopharma clients to on-the-ground success in “pharmerging” markets requires sensitivity, creativity, and flexibility. |
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BEST PRACTICES: The Highs and Lows of Social Media By Neil Weisman Despite many potential hazards, the promise of engaging patients through social media is great. It requires tremendous empathy and an understanding of the community environment as well as putting all of the ethical, legal, regulatory, and community protocols in place. |
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THINK TANK: The Evolving Sales Model How do you distinguish your brand and influence its adoption by prescribers? The arsenal of sales tools is ever growing. Are you exploiting every avenue? Our experts detail their strategies in the new healthcare environment. |
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TRENDSETTERS: Phil Deschamps of GSW By Jon Brulloths GSW Worldwide’s President and CEO discusses a power shift in emerging markets and the positive evolution of pharma. |
| IN THIS ISSUE |
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Publisher’s Letter We're Your Essential Resource Guest Commentary The Front Line in Adherence Is Shifting Brian Bertha Industry Briefs State of the Industry Survey, and more What Do You Think? …About NCATS Andrew Matthius E-Source The World of a Thousand Flavors Rob Likoff DTC 360 Brand Site Visitation Ranks as Most Impactful Richard Meyer Get Engaged, Stay Engaged Educating and Engaging Customers Dave Duplay New Column! PR 360 What's Love Got to Do With It? Gil Bashe Common Sense Good Performance Is Not Enough Bud Bilanich Healthcare Highlights FDA Update and more Market Watch Differentiation Key for New Players in Pain Market Melissa Leonhauser Life Style Hack Me Not and Track Me Not Trend Watch Consumer Trends in Emerging Markets Andrew Matthius Cutting Edge Gadgets and gear for today's on-the-go professional The Scene AbelsonTaylor Celebrates 30 Years Movers & Shakers Career changes in the industry Calendar A quick reference list of upcoming industry events Weird Science A Medical Device Mystery! |
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2011 Trailblazer Sponsors
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