HOT TOPICS
Landmark Legislation

Change is officially here now that President Obama signed a landmark healthcare bill into law overhauling the nation’s $2.5 trillion health system. Whether or not you support the bill, its effect will be felt within the year...
Apps-solutely
Worth a Look

New medical apps are released for the iPhone and iPod Touch every day, and it can be daunting to figure out which are worth your time and money. Here are some noteworthy apps released or updated in the past few months, according to iMedicalApps.com and iPhoneMedicalApps.com.
Thin in a Bottle

A new weight-loss supplement contains the calorie-burning potential of a 20-minute walk in a seemingly magic pill. This nutritional supplement, called the tri-pepper blend, contains black pepper, caffeine, and a concentrated form of capsaicin (the ingredient that makes red peppers hot)….
FDA UPDATE

Botox receives new treatment indication FDA approval; Flomax first generic capsules approved; chemotherapeutic Rituxan has received approval in the treatment of a type of leukemia for certain patients, and more.
FEATURES
COVER STORY: Grow Strong Alliances and Foster Dialogue
By Gil Bashe and Kristie Kuhl, Makovsky + Company
Build better brands with patient-care partnerships and carefully crafted strategies for communicating with communities.
THINK TANK: What’s Hot? What’s Next in Social Media
We asked nine experts to gaze into the future for tips on leveraging social networking for pharma and healthcare marketing today.
The Value of Pharma-Supported CME
By Wendy Heckelman, PhD, and Christina Garofano, PhD, WLH Consulting
By supporting education programs that span brands, explain emerging technologies, and address clinical challenges, pharma support plays a valuable role improving healthcare outcomes and meeting business needs.
TRENDSETTERS: Up Close with Sanjay Pingle of Physicians Interactive
By Jon Brulloths
PM360 catches up with Pingle, the President of PI, who develops new, integrated digital marketing tools, products, and services to effectively reach and support healthcare professionals.


IN THIS ISSUE
Publisher’s Letter A U.S. Milestone
Guest Commentary Rules of Engagement Marcie Tau
Common Sense Slaying Your Personal Jabberwockies Bud Bilanich
Industry Briefs SDI’s Pollen.com, TGaS Advisors staffing solutions, and more
E-SourceAn eRoadmap to 1:1 Marketing Rob Likoff and Jim McDonough
Medical Device Marketing How Well Do Engineers Market Their Medical Device Company? Teri Motheral
DTC 360 Time for a Major Change Richard Meyer
Physician POV — New Column! When Your Drug Is in the News Matthew Mintz, MD, FACP
The Marketing InsiderToo Big to Succeed? E.M. (Mick) Kolassa
Healthcare Highlights FDA Update, Landmark Legislation, medical apps, and more
Life Style Blast from the Past, BS, Doggy DNA, and more
The Scene PM360’s Pharma Choice Winners in the Spotlight
Cutting Edge New Gadgets and gear for the on-the-go professional!
Movers & Shakers Career changes in the industry
Calendar A quick reference list of upcoming industry events
Destinations The Desert in Bloom: Four Southwestern Stopovers
Weird Science A medical device mystery!

Medical Marketing Economics Whitepaper!
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The Customer Experience Maturity Monitor
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A Revolution in Physician Targeting
Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets.


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