HOT TOPICS
American Well-Being: Seatbelt Use is up, So Is Obesity
Annual Harris Poll statistics on smoking, weight, and seatbelt use were recently released with disappointing findings regarding health concerns.
Stats and Statins
New data from “the Journal of the American College of Cardiology”; Cholesterol-lowering statins could cut the risk of heart attacks in 6.5 million Americans
Pharma Cuts Ad Budget, But So Do Most...
The poor economy has affected the pharmaceutical industry, leading to an 18.4% decrease in advertising spending.
FEATURES
Capitalizing on New Physician Dispensing Models: Opportunities and Challenges for Oral Oncology Marketers 
By Richard A. Ford, MBA FLMI
Drug marketers who understand how this distribution channel serves the interests of patients and prescribers will be best able to market their drugs through the broadening spectrum of retail channels.
Developing a Competitive Edge: The Case for Early Commercialization
By Chris Clevenger, PhD
Companies that institutionalize an integrated and efficient early commercialization process are increasingly likely to develop a competitive advantage.
DTC Advertising: Change You’d Better Believe In
By Maryann Kuzel
With a Democratic Congress and collapsing banking system, there is populist backlash against unregulated big business, and pharma companies will be swept into the fray.
Interview with Dr. Daniel Palestrant, Founder and CEO of Sermo
By Paula Silverman
Sermo is the online physician community where 100,000 U.S. physicians collaborate on difficult cases, share clinical observations, and gain a unified voice that allows them to influence healthcare policy.
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