February 2012
Digital Edition
Trailblazer Awards
2011 Digital Edition
Product Manager
Survey Supplement
August 2011
Digital Edition
| The 2010 Product Manager Survey |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| Tweets to Live By |
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White Paper: Physician Access and Appointment Requirements
Published by SK&A, A Cegedim Company
Nearly half of U.S. physicians say they require or prefer appointments to be made by pharmaceutical sales reps prior to one-on-one meetings or details, while about 23 percent of doctors refuse to see reps at any time at any of their practice locations, according to this updated survey by SK&A, A Cegedim Company. Use this report to identify see and no-see prescribers, improve engagement tactics, honor preferences and connect more successfully.
Click Here to Download the White Paper
| HOT TOPICS | |
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Wireless PatientsFirst it was phones, then it was computers, next it could be patients themselves going wireless. Well, at least the monitoring of patients. Healthcare providers want the Federal Communications Commission (FCC) to approve their plan for setting aside bandwidth for mobile body area network technology (MBAN), which could be used to create a wireless body sensor network for monitoring patients via disposable, wireless devices… |
| Uncovering Alzheimer'sTwo recent studies may help researchers better determine if patients have Alzheimer's disease while they are still alive. One used a chemical dye called florbetapir; it binds to the beta-amyloid protein that makes up the plaque found in the brain associated with Alzheimer's and allows it to show up during PET scans. | |
| AH-CHOO! Allergy sufferers looking to avoid the two-packs-of-pocket-tissues-a-day sneezing, the overblown I-turned-into-Rudolph red nose, and the so-itchy-I-want-to-rip-them-out-of-their-sockets watery eyes can be extra prepared when facing their powdery yellow nemesis this pollen season—thanks to the collaboration between Pollen.com and Weather Trends International. | |
| FDA UPDATEThe FDA proposed the Innovation Pathway, a priority review program for new, breakthrough medical devices as part of its Medical Device Innovation Initiative; is warning women with breast implants of a possible ALCL association, and more | |
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| FEATURES | |
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PM360 COVER STORY: The Ride Is About to Get Bumpy By Robert Ward And Michael Wise With biosimilars, the competitive forces shaping the global biologic brand markets reflect the traditional effects of the launch of a low-cost product. To assess the competitive landscape, marketers can evaluate four key domains of biologic differentiation: Construct, Delivery, Price, and Use. |
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TECH UPDATE: Boosting Sales and ROI with the Right Tech Tools By Rob D’urso And John Riggle Find the right product for your organization and needs. Don’t let being “cool” outweigh being “focused” when it comes to selecting new technologies. Here’s how. |
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BRAND NAMES: It All Begins With A Name By Peter L. Tobar Developing a brand name is a critical responsibility that has the potential to create a lasting imprint on the minds of customers. It is imperative that it be among the first commercial activities initiated in building a brand. |
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TRENDSETTERS: Ken Makovsky, President of Makovsky + Company By Jon Brulloths Makovsky discusses the "rebooting" of the entire healthcare industry. |
| THE PM360 DIGITAL COMPENDIUM | |
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Editor's Note By Andrew Matthius |
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Social Media Who's Tweeting: The Relation Between Tweets and Balance Sheets By Joey Barnes |
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Digital Glossary Interactive Lingo By Bruce Lacey and Andrew Matthius |
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THINK TANK Experts Discuss How The Digital World Is Reshaping Healthcare |
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Case Study Developing a Path to Digital Success By Hans Wernke |
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Online Metrics Measuring Behavior Online: It's More Than Just Clicks By Ben Curtis |
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Company Snapshots Directory of Companies That Are Changing the Landscape of Healthcare |
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Digital World View 5 Statistics That Could Change the Way You Work By Leigh Householder |
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INDEX of Company Snapshots |
| IN THIS ISSUE |
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Publisher’s Letter Ahead of the Curve Guest Commentary How to Fix Flat Results Dave Duplay Common Sense An I'm OK, You're OK Approach… Bud Bilanich E-Source The Closed Loop Has a Leak David Ormesher Marketing Insider Orphan, Ultra, or…Small Market? E.M. (Mick) Kolassa, PhD Consumer Healthcare Trends Chris DeAngelis NEW COLUMN! DTC 360 Doing Nothing Is Not an Option Richard Meyer DTC TALK Lilly's Doug Wilson on Reaching Consumers Richard Meyer Total Patient Experience Evidence for Demonstrating a Drug's Value Gregory Hess, MD, MBA, MSc Market Drill-Down Medicare Patients Adopt New Sense of Frugality Paula Fullman Managed Markets AccessWhy Access Is No Longer Just About "Tier" Susan Weber and Bob Shewbrooks Optimizing Brand Performance It's Still All About the Message Les Leathem Healthcare Highlights FDA Update and more Industry Briefs ResearchShare app, and more Life Style betterworldbooks.com, and more Cutting Edge Gadgets and gear for today's on-the-go professional Movers & Shakers Career changes in the industry Calendar A quick reference list of upcoming industry events PhotoFinish A Night on Times Square |
Photofinsh –vote here for the best of 2011
2011 Trailblazer Sponsors
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2012 Sponsorship Information