| Click here to view the March Issue |
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| Click here to view The 2009 Pharma Choice Awards |
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| Anna Stashower President/Publisher Welcome to PM360 |
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COMMON SENSE By Bud Bilanich |
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| We All Need Friends |
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| HOT TOPICS | |
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Obama ’s Blueprint for Healthcare President Barack Obama recently unveiled a budget blueprint that details some of his far-reaching plans for America’s healthcare system. |
| New Service for Pharma To help navigate the demanding and evolving regulatory environment, TGaS Advisors, a comprehensive benchmarking and advisory services firm focused on pharmaceutical commercial organizations, has launched the next generation of their Commercial Compliance Benchmark. |
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| Good for the Old Bean Regular coffee drinkers might want to perk up—the beverage may prevent dementia later in life. |
| FEATURES | |
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Top Online Health Resources: Why Are Consumers Visiting? The editors of PM360 asked leaders from some of the nation’s top consumer healthcare Web sites for their opinions and ideas on making a “connection” in today’s busy world. |
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Success for Pharma in Emerging Markets: Innovation, Relationships, and Access Are Key By Stephen Potts There are many strong opportunities for pharmaceutical companies in emerging markets. The range of possibilities—and the challenges in seizing them—are as diverse as the countries themselves. |
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Avoiding the Pinch: Sampling Optimization Yields Painless Cost Efficiencies By Ron Brand With the new industry paradigm being “do more with less,” companies should regard sampling optimization as a priority—and a fairly easy one at that. |
| IN THIS ISSUE |
| HEALTHCARE HIGHLIGHTS INDUSTRY BRIEFS E-SOURCE CAREER COACH DTC 360 LIFESTYLE COMMON SENSE THE SCENE CALENDAR CUTTING EDGE MOVERS AND SHAKERS DESTINATIONS TOP INDUSTRY PEOPLE TO WATCH |