HOT TOPICS
15 Largest U.S. Medical Groups
Three of the top 15 medical groups are in California, with just one in New York State, in the Bronx. The only other state to have more than one group in the ranking is North Carolina, with group practices in Charlotte and Winston-Salem.
Red Blood Cells
Sometimes in life, it pays to be flexible. But for red blood cells, flexibility is essential. It is believed the ability of red blood cells to squish their way through blood vessels even tinier than they are is what allows them to continue to circulate throughout the body for an average of 120 days.
Universal Shot
Antibodies from people infected with the 2009 H1N1 swine flu strain may be the key to developing a one-shot-fits-all flu strain vaccine. Researchers from the University of Chicago and the Emory University School of Medicine found that survivors of the H1N1 flu pandemic developed antibodies capable of protecting them from a wide variety of flu strains, including all of the seasonal H1N1 strains from the past decade, the Spanish flu strain from 1918 and a strain of the H5N1 avian flu, according to results published in the Journal of Experimental Medicine.
FDA UPDATE
The FDA unveiled a plan with 25 actions it intends to implement in 2011 to improve the most common path to market for medical devices. Key actions include streamlining the “de novo” review process for certain innovative, lower-risk medical devices; clarifying the premarket notification submission process; and the establishment of a Center Science Council of senior FDA experts to assure timely and consistent science-based decision making. , and more

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FEATURES
COVER STORY: Person to Personalized
by Brenda Aske Prindle
An estimated 90% of drugs don’t work for 30% of people. Personalized medicine, with its ability to match therapeutic options to defined patient populations to drive higher efficacy with fewer side effects, may be the answer for improved outcomes across a variety of specialties.
CASE STUDY: Building a Service Brand
by Catherine Wolfe
A medical imaging company reinvented itself by transforming from service laggard to service leader—and built its brand around that new position.
PAs & NPs: What Pharma Marketers Need to Know
by David Mittman, PA
PM360 asked top agency folk to reflect on the benefits and drawbacks they see to signing up with one type of shop or the other.
THINK TANK: How Do You Keep Your Best Employees Happy?
PM360 asked a cross-section of industry execs to share their top employee retention secrets.
OVERSEAS ASSIGNMENT: To Be or Not to Be an Expatriate
by Jenifer Beaudean
A Boehringer Ingelheim marketer shares some of the lessons that she learned while on assignment in Europe. Is an international career move right for you?
TRENDSETTERS: Nancy Lurker of PDI
By Jon Brulloths
PDI’s CEO discusses tech ubiquity, margin pressure, and physician value.



IN THIS ISSUE
Publisher’s Letter In with the New
Guest Commentary Empowering the Public to Fight Prescription Medicine Abuse
Common Sense Make Your Own Luck Bud Bilanich
Book Review Made to Stick: Why Some Ideas Survive and Others Die Reviewed by Ramiro Roman
E-Source 5 Top SEO Tactics Wendy White
Market Watch The ARB Class Effect Melissa Leonhauser
DTC 360 Don’t Wait for the FDA’s Social Media Guidelines Richard Meyer
Compliance Center Use Regulatory Compliance to Your Advantage Bill Buzzeo
Healthcare Highlights FDA Update and more
Industry Briefs 50th Anniversary and more
Life Style Timely Tips, Blast from the Past, and more
The Scene Social Media for Pharma.
Cutting Edge Gadgets and gear for today's on-the-go professional
Movers & Shakers Career changes in the industry
Calendar A quick reference list of upcoming industry events
Weird Science A Medical Device Mystery!

2011 Editorial Calendar Now Available!

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