HOT TOPICS
Debating the Fed’s Role in Healthcare
Plans are afoot in Washington to create a Federal Health Board, something like the Federal Reserve Board, to oversee the nation’s healthcare.
The Crisis in Primary Care
As talk of healthcare reform ramps up with the Obama team in charge, one of the problems that must be solved is the looming shortage of primary care physicians.
Is Healthy Eating Making a Comeback?
Nobody loves a recession, but sometimes, bad things can produce some good results. As the economy staggers and Americans rein in their spending, less of the nation’s food budget is being spent on fast food and take-out and more emphasis is being placed on healthier home-cooked meals.
Repetition Gets Results
Most marketing gurus agree that until a message becomes “intrusive,” it hasn’t really sunk in and been understood. That’s a lesson many product management professionals can take to heart, since a crucial part of your job is making sure the people in your company who need the information in your message understand it.
FEATURES
Mining for Gold: Sales Force Models that Optimize Established Brand Performance
By Nancy Connelly
Economics, legislation and market evolutions are pressuring the pharmaceutical industry to rethink its approach to sales. Business as usual is no longer an option and as companies seek ways to improve their performance.
Think Tank: Tools of the Trade
What is the Future of the Medical Devise/Equipment Industry?
The publishers of PM360 asked several industry thought leaders to offer their opinions on the state of medical devise industry. See what they said.
Economic and Clinical Value As a Marketing Strategy
By Rita E. Numerof, Ph.D. and Stephen E. Rothenberg, J.D.
With steadily growing pressures, including rising product development costs and greater pricing sensitivity, pharmaceutical and medical device companies are struggling to meet new requirements.
Interview With Blane Walter
By Jon Brulloths
Blane Walter, the new CEO of inVentiv Health, Inc. says clients are looking for ways to lower costs, increase flexibility, and change their business models.
IN THIS ISSUE
HEALTHCARE HIGHLIGHTS
FDA UPDATE
INDUSTRY BRIEFS
E-SOURCE
MEDICAL DEVICE MARKETING 360
EXECUTIVE COACH
DTC 360
LIFESTYLE
COMMON SENSE
UNDERSTANDING THE PHYSICIAN
OPTIMIZING BRAND PERFORMANCE
THE SCENE
CALENDAR
CUTTING EDGE
MOVERS AND SHAKERS
DESTINATIONS
PHOTO FINISH