HOT TOPICS
Sales Guarantee

Pharma companies reluctant to experiment with new packaging should take note: One World DMG is guaranteeing pharmaceutical brand teams a 6% sales increase if they hire the New Jersey–based company to design and manufacture a custom compliance package.
Micro-Labels

Each year millions of dollars worth of counterfeit drugs hit the market, posing a health threat to the unsuspecting public and also harming pharmaceutical companies’ bottom line. According to the FDA, 10% of the $800 billion global pharmaceutical market is counterfeit and even major companies are not safe...
Smart Beds

Advances in technology have already made hospital beds more useful than just providing patients with a place to sleep, but the next step could be a bed smart enough to actually improve patient care.
FDA UPDATE

FDA prompts Genentech to remove the breast cancer indication from Avastin's label; new FDA warning of Tessalon accidental ingestion leading to serious side effects or death in children under 10 years; Bristol-Myers Squibb's Sprycel approved for a new indication in the treatment of a rare blood cancer, and more

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FEATURES
COVER STORY: What Healthcare Reform Means for Pharma Marketing
By Jay H. Bolling
Buckle up—because healthcare reform is coming, and its impact promises to be profound. When reform measures are enacted, 30 million previously uninsured people will be added to the system and about 16 million of those added to Medicaid. The effect will require a fundamental shift in pharmaceutical marketing.
Transforming the Lab-to-Launch Process
By Todd Hein
Pharma needs more holistic approaches to improve the process for bringing new products to market that accelerate product development while lowering operational costs.
THINK TANK: What’s Best for Your Brand—A Network Agency or an Independent?
PM360 asked top agency folk to reflect on the benefits and drawbacks they see to signing up with one type of shop or the other.
TRENDSETTERS: Angela Miccoli of CegedimBy Jon Brulloths
Cegedim’s President for the Americas discusses trends in market access and personalized promotion.

IN THIS ISSUE
Publisher’s Letter In with the New
Guest Commentary Inspiring Tomorrow’s Science and Technology Leaders
Common Sense Make It a Great Year for Your Product—and for Yourself Bud Bilanich
Brand Slam Smart Pharma Brands Go Back to Basics Allen Adamson
E-Source 2011 Predictions R.J. Lewis
Managed Markets Access Five Oncology Payment Trends Revealed Susan Weber and Bob Shewbrooks
Market Watch Today's GERD Market Melissa Leonhauser
DTC 360 Evolve or Perish Richard Meyer
PR 360 CER: Sparking Innovation Gil Bashe
Healthcare Highlights FDA Update and more
Industry Briefs The Female Patient and more
Life Style Google eBooks, Blast from the Past, and more
The Scene Making Orange the Color of Women with Diabetes
Cutting Edge Gadgets and gear for today's on-the-go professional
Movers & Shakers Career changes in the industry
Calendar A quick reference list of upcoming industry events
PhotoFinish And They’re Off at the NYC Marathon!

2011 Editorial Calendar Now Available!

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