HOT TOPICS
Sensitive Skin

Hear and ear have a long-standing association (after all, you can’t even spell hear without ear), but soon you may be able to listen without the use of ears. A new device in early testing converts sounds to vibrations makes it possible for people to perceive and recognize sounds through their skin.
Risky Business

We all may have been taught in preschool that sharing is a good thing....but doctors may want to consider the possible outcomes when making mutual medical decisions with their patients, according to a study published in the December issue of the Journal Arthritis Care & Research.
Remote Access

Medical diagnoses just became faster, more accurate, and possible from remote locations—with the use of an iPhone with special software according to a study presented at the annual meeting of the Radiological Society of North America.
FDA UPDATE

Agriflu on the accelerated approval pathway; Cymbalta new treatment authorization; Zyprexa tablet for adolescent treatment approved
FEATURES
THINK TANK: Launch Strategies for Blasting Off in 2010
How did the biggest pharmaceuticals achieve blockbuster status? PM360 asked industry experts from across the spectrum to share their top strategies for launching new products.
Navigating When the Landmarks Move
By Kim D. Slocum
Although federal legislation to reform U.S. healthcare may stretch over years to come, there are myriad implications for commercial biopharma executives to act on.
SURVEY RESULTS: Staying Ahead of the Competition
By E.M. (Mick) Kolassa, PhD
Our first PM360/MME survey shows that marketers wish they knew more about how their competitors will respond to market changes—but at the same time feel they already spend enough time and effort getting to know the competition. What gives?


CUSTOMER COMPLAINT GOES VIRAL

IN THIS ISSUE
Publisher’s Letter A New Year, A New Start
Guest Commentary Moving Ahead in the Next DecadeCraig DeLarge
Common Sense Do What Others Won't to Build Dominant Brands Bud Bilanich
Compliance Center When Do Comparative Claims Become False Claims? Richard S. Lev, JD NEW COLUMN!
DTC 360 Stop Talking While I'm Interrupting! Richard Meyer
E-Source Introducing the New Web 2.0 Metric Andrew Levitt
Healthcare Highlights FDA Update, Sensitive Skin, and more
Industry Briefs Cadient Interactive consulting group, FDA Partner, and more
Executive CoachFor 2010: Don't Worry Yourself into a Frenzy Fawn Germer
Life Style Blast from the Past, SAD, Webtribution, and more
The Scene Upstage Lung Cancer!
Cutting Edge A Look at the Droid, CRVD, Nook, and Dell's Adamo XPS
Movers & Shakers Career changes in the industry
Calendar A quick reference list of upcoming industry events
Destinations Let It Snow! From California to Vermont
PhotoFinish Galapagos Two-Step

New Medical Marketing Economics Whitepaper!
Urgent info for brand teams:
Find out how your products will fare in the new healthcare environment. Download free MME Whitepaper on new research conducted by the Institute of Medicine and its impact on your brands and markets.

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The Customer Experience Maturity Monitor
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A Revolution in Physician Targeting
Improve your results Targeting Physicians! Targets identified by SAS prescribed 460,000 more scripts than top-decile targets.


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