HOT TOPICS
Biotech Bailout
Biotechnology industry executives visited Congress in December to request a temporary change in the tax law that would allow cash-strapped bio-tech businesses to get money.
Lower Drug Costs
Obama will likely focus on short-term goals such as renegotiating drug pricing—rather than implementing any national healthcare proposals—because of the recession.
FDA Weighs Risks of Asthma Drugs
The FDA Pulmonary-Allergy Drugs Advisory Committee, Drug Safety and Risk Management Advisory Committee, and Pediatric Advisory Committee met last month to review the risks associated with some asthma drugs.
FEATURES
Post-election Strategies
By Craig Dunkley and Kevin Barnett
The federal government is about to make life even tougher for the pharmaceutical and biotech industry. However, those companies that stay informed—and remain proactive—can position themselves to succeed.
New PhARMA Guidelines
By Tricia Glover
With the new year comes a new set of PhRMA guidelines, but exactly how companies follow those guidelines, if they do at all, remains to be scrutinized, especially in states where laws require compliance.
Maximize Future Revenues
By Jason Bogroff
A Principal Consultant at Blue Fin Group explains current trends in the pharmaceutical sales and distribution channels.
Trends Shaping the Future of Pharmaceutical Marketing
By Meredith Abreu Ressi
Pharmaceutical consumers are rapidly changing the way they think about their healthcare. Here's five must-know trends shaping the industry’s future.
Interview With Derek Rago, Vice President of Strategy and Marketing at McKesson Patient Relationship Solutions
By Andrea LaFountain
Derek Rago, Vice President of Strategy and Marketing at McKesson Patient Relationship Solutions, speaks candidly about how McKesson is improving health outcomes by increasing patient adherence.
IN THIS ISSUE
HEALTHCARE HIGHLIGHTS
FDA UPDATE
INDUSTRY BRIEFS
E-SOURCE
MEDICAL DEVICE MARKETING 360
EXECUTIVE COACH
DTC 360
LIFESTYLE
COMMON SENSE
UNDERSTANDING THE PHYSICIAN
OPTIMIZING BRAND PERFORMANCE
THE SCENE
CALENDAR
CUTTING EDGE
MOVERS AND SHAKERS
DESTINATIONS
PHOTO FINISH