PM360 DIGITAL COMPENDIUM MARCH 2011

Companies That Are Changing The Landscape Of Healthcare

Today patients and healthcare professionals are embracing digital platforms to gain information and make healthcare decisions. The companies listed in this directory are the very best at combining cutting edge technology with strategic information about your brand to reach your audience throughout the digital world.

INDEX

Digitas Health
e-Healthcare Solutions
Flashlight Interactive
group dca
GSW Worldwide
Health Monitor Network
Intouch Solutions
Klick Pharma
Lathian
MicroMass Communications
The New England Journal of Medicine
RosettaWishbone
Roska_Healthcare_Advertising

Digitas Health
The Wanamaker Building 100 East Penn Square, 11th Floor South
Philadelphia, PA 19107

Phone Number: 215-545-4444

Website: www.digitashealth.com

New business contact:
Greg Lewis
215-982-5888
greg.lewis@digitashealth.com

Year Founded: 1990

Parent company: Publicis Groupe

Areas of Excellence/Expertise:
Digitas Health helps clients transform their approach to healthcare marketing to embrace the way patients and healthcare professionals use new platforms and technologies today to make healthcare decisions.

Digitas Health is a full service agency with digital at the core. It is the largest interactive marketing and media agency catering exclusively to healthcare, serving as agency of record to many of the nation’s top pharmaceutical companies as well as a number of smaller pharmaceutical, wellness, and OTC brands. Services include: new realities brand planning framework, fully integrated health media and search practice, customized metrics and data analytics, content strategy and development, Digitas Health Social, sales model transformation consulting and implementation, emerging channels practice, technology development and implementation, global advertising, and direct marketing and affinity programs.

e-Healthcare Solutions
Premium Advertising Network
810 Bear Tavern Road, Suite 102
Ewing, NJ 08628
Email: sales@e-healthcaresolutions.com

Phone: 609-882-8887 ext 1

Website: e-healthcaresolutions.com/pm360

New business contact:
Michele Trichter

Year Founded: 1999

Parent Company: Independent

Case Studies URL: http://e-healthcaresolutions.com/reaching_target_audience.php

Clients: Pharmaceutical companies and brand managers; Strategic communications agencies; Media planning & buying agencies; Advertisers who value healthcare professional audiences from an employment standpoint or as affluent, high net-worth customers; Advertisers who want to reach consumer audiences in an environment where they are highly likely to take action.

Areas of Excellence/Expertise:

Connecting marketers to targeted health audiences using digital.
Specializing in reaching healthcare professionals and physician specialties and focusing on targeted health condition niches for consumers.
Experts in the digital healthcare marketplace with proficiency in targeting and optimization.

What’s New in 2011:

FamilyDoctor.org, award-winning site of the American Academy of Family Physicians, joins as anchor for the EHS Consumer Network
The professional and consumer publications of the American Diabetes Association now expand the Network’s endocrinology and diabetes channels

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Flashlight Interactive
379 West Broadway, New York, NY 10012
158 West 29th Street, New York, NY 10001

Phone: 212-894-9766

Fax: 917-472-2370

Website: www.FlashlightInteractive.com

New business contact:
Eric Markowitz
VP, Director

Year Founded: 2008

Parent Company: Omnicom

Awards: 7 Rx Club awards and 2 In-Awe awards. Please visit our website for a complete list.

Case Studies URL: http://www.flashlightinteractive.com/workandawards.html

Clients: Genentech, Endo Pharmaceuticals, Johnson & Johnson, Pfizer, Ipsen, Biosense Webster (a J&J Company)

Areas of Excellence/Expertise:
Flashlight Interactive, a division of the award-winning medical-marketing agency Flashpoint Medica, is a digital agency offering an unrivaled level of quality and marketing accountability. We tap into what customers are saying about your brand and use our customer engagement model to deliver results that increase your bottom line.

What’s New in 2011:
Moving into 2011, Flashlight Interactive will continue to develop new trends to enhance customer engagement. Flashlight’s HCP engagement platform, developed for tablet/laptop and iPad, with access by other mobile devices like smartphones (Windows, Apple, and Android), is scheduled for release in 2011. This new platform represents the latest developments in customer relationship management and closed loop marketing.

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group dca
800 Lanidex Plaza, 3rd Floor
Parsippany, NJ 07054

Phone: 973-746-7777

Website: www.groupdca.com

New business contact:
Russell Grimaldi
973-795-8452
russell.grimaldi@groupdca.com

Year Founded: 1999

Parent Company: PDI

Awards: MM&M Awards-Silver, Best Interactive Initiative for Healthcare Professionals (2010); Inc.-5,000 Fastest Growing Companies (2010, 2009, 2008, 2007); NJ Ad Club-Product Information, Business to Business, 1st, 2nd and 3rd place (2010); PM360 Trailblazer Innovation Award Finalist-Best Company of the Year (2010); PM360 Trailblazer Innovation Award Finalist-Best Interactive Marketing (2010); eCommunicator Award of Distinction (2009, 2008); MM&M Awards-Finalist, Best Interactive Initiative for Consumers (2009); MM&M Awards-Gold, Best Interactive Initiative for Healthcare Professionals (2008, 2006); Rx Club Award of Excellence (2008, 2007); NJ Ad Club-Product Information, Consumer, 1st place (2008, 2007); Ad Club of New Jersey Certificate of Excellence (2007); Frost and Sullivan Award for Product Innovation (2005)

Areas of Excellence/Expertise:
Direct-to-physician marketing, eDetailing, Interactive marketing, Multichannel marketing, Active eLearning, DIAGRAM (DIAlog, GRAphics, Motion) software & interface, Direct-to-patient marketing, cue card—patient support programs

What’s New in 2011:
In 2011, Group DCA will be focusing on deploying iPad and mobile versions of our award-winning programs, harnessing the power of video to engage physicians, and expanding our patient communication programs.

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GSW Worldwide
500 Olde Worthington Road
Westerville, OH 43082

Phone: 614-848-4848

Website: www.gsw-w.com

New business contact:
Beth Schieber
614-543-6637
bschieber@gsw-w.com

Year Founded: 1977

Parent Company: inVentiv Health

Awards: 2010 Silver and Bronze CLIO Healthcare Awards, 2010 2 Global Awards, 2010 2 Innovator (Gold) Awards from Summit International Awards, 2010 W3 Gold Award, 2010 2 Gold Medical Marketing & Media Awards, 2010 Gold and Silver ADDY Awards, 2010 2 Med Ad News MANNY Awards

Clients: Some of our clients include: Abbott Laboratories, Abbott Vascular, Allergan, Amgen, Azur Pharma, Bayer Healthcare, Covidien, CSL Behring, Dyax Corp., Eisai, Eli Lilly and Company, Genzyme, Gilead Sciences, Roche Diagnostics North America, Takeda Pharmaceuticals North America, Teva Pharmaceutical Industries, Xanodyne Pharmaceuticals

Areas of Excellence/Expertise:
GSW Worldwide offers a comprehensive range of services providing marketing solutions through advertising, digital, communications planning and predictive modeling, market access strategies, media and market research. GSW Worldwide’s extensive network of agencies includes 26 offices in 18 countries and is fully equipped to deliver global representation, communications, and implementation in a unique way.

What’s New in 2011:
GSW Worldwide will be launching a new health and wellness capability called The Well @GSW. The Well @GSW provides a unique and deep understanding of every state of health and how wellness decisions are made to support healthcare and pharmaceutical companies seeking to affect whole-person care.

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Health Monitor Network
650 From Road, Suite 275
Paramus, NJ 07652

Phone: 201-391-1911

Website: www.healthmonitornetwork.com

New business contact:
Alex Dong VP Marketing and New Product Development

Year Founded: 1984

Parent Company: DBA: Data Centrum Communications

Awards: 2009 PM360 Trailblazer Award for Health Monitor at Home

Clients: Pharma, biotech, medical device manufacturers, medical/healthcare associations and foundations, media/ad agencies

Areas of Excellence/Expertise:
The Health Monitor Network platform reaches more than 40 million patients/caregivers, 120,000 physician offices, 300,000 physicians and specialists, and another 2 million patients at home. Targeted patient programs are delivered through integrated mobile, web, print, and custom patient education solutions. HMN also provides lead generation, CRM, and Compliance & Persistency programs. For more information, please call us or visit our website.

What’s New in 2011:
Health Monitor publications are receiving a makeover including fresh design, contemporary photography, and reader-friendly editorial. Also we will be rolling out new digital offerings including Health Monitor TV Network, mobile apps, Guide2 sites, and a re-launch of Healthmonitor.com.

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Intouch Solutions, Inc.
10975 Benson Dr., Suite 200
Overland Park, KS 66210

Phone: 913-317-9700

Website: www.intouchsol.com

New business contact:
Wendy Blackburn

Year Founded: 1999

Parent Company: Independent

Awards: Manny Award – Agency of the Year, category III – 2010; Manny Award – Best Interactive Patient Campaign – 2011; Webby Awards – Official Honoree for Mobile Applications 2010 GoMeals iPhone App; IAC Awards – Best Pharmaceuticals Online Campaign 2010; The Communicator Awards 2010 – two Awards of Excellence for the category Pharmaceutical Websites and one Award of Distinction; PM360 Trailblazer Award for 2010 Consumer Website/Online Initiative of the Year; WebAward for Pharmaceuticals Standard of Excellence 2010; Rx Club Gold Award for Best Animation 2010 and Award of Excellence for the Disease Website category

Clients: Some of our clients include Abbott, Allergan, Baxter, Eisai, Lundbeck, Roche, sanofi-aventis, Teva

Areas of Excellence/Expertise:
Founded in 1999, Intouch Solutions is a privately-held, full-service digital marketing communications agency headquartered in the Kansas City area with a second location in Chicago. Specializing in digital solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the web.

What’s New in 2011:
Intouch’s latest innovations are attracting industry interest:

share»send»save, a pharma-focused social sharing widget
Allora, an iPad mobile marketing platform
PharmaWall, a Facebook monitoring and moderation system

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Klick Pharma
175 Bloor Street East
North Tower, Fourth Floor
Toronto, ON M4W 3R8

Phone: 416-214-4977

Website: http://klickpharma.com

New business contact:
Alec Melkonian
917-972-6994
amelkonian@klick.com

Year Founded: 1997

Parent Company: Independent

Awards: MM&M Gold Award - Best Online Patient Relationship Support Program - 2010, Pharma eMarketing Award - Best Consumer Website - 2010, Pharma eMarketing Award - Best Digital Campaign - 2010, 50 Best Managed Companies - 2010 Deloitte Fast 500-fastest growing companies in North America - 2010, Best Employers in GTA - 2011, World Economic Forum’s Community of Global Growth Companies - 2010

Case Studies URLs: www.mmm-online.com/best-online-patient-relationshipsupport-program/article/180461/
http://www.mmm-online.com/best-website/article/156493/

Clients: Pfizer, Allergan, Merck, Takeda, Novartis, Acorda, Sanofi Aventis, Amgen, Bayer, Roche, Bristol-Myers Squibb, Abbott, Boehringer Ingelheim

Areas of Excellence/Expertise:
Digital Strategy, Experience Design, Data & Technology, Online Media

What’s New in 2011:
Klick Pharma has just released their:

Mobile Marketing Guide available at http://klickpharma.com/mobile_ marketing
Third Edition of our FDA Guide for Pharmaceutical Marketers available at http://klickpharma.com/fda

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LATHIAN
WEST COAST
23785 El Toro Road #430
Lake Forest, Ca 92630

EAST COAST
1950 Butler Pike #181
Conshohocken, Pa 19428

Website: www.Lathian.com

New business contact:
Quang Pham
949-215-8671
qpham@lathian.com

Year Founded: 2000

Clients: biotechs, middle-tier and emerging pharmaceutical companies, medical device firms

Areas of Excellence/Expertise:
Multi-Channel Promotions
eDetailing
Non-Personal Promotions

What’s new in 2011:
Physician-Response Data

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MicroMass Communications, Inc.
11000 Regency Parkway, Suite 300
Cary, NC 27518

Phone: 919-851-3182

Website: www.micromass.com

New business contact:
Ms. Connie Mester
connie.mester@micromass.com

Year Founded: 1994

Parent Company: Independent

Case Studies URL: www.micromass.com/change

Clients: Auxilium, Takeda, Merck, Bayer, Talecris, United Therapeutics, New American Therapeutics, Novartis

Areas of Excellence/Expertise:
Inspiring Change, Innovative Marketing, Creative Excellence, Achieving Results, Consumer Marketing, Professional Marketing

What’s New in 2011:

New work with Takeda, Merck, Bayer, United Therapeutics, Talecris and New American Therapeutics.
New research and insights on metabolic patient mindset, obesity, and women with diabetes.
New talent in digital, behavioral science, and creative.

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The New England Journal of Medicine
860 Winter Street
Waltham, MA 02451

Phone: 781-893-3800

Website: www.NEJM.org, www.NEJMadsales.org

New business contacts:
Christine Miller
617-834-4702
cmiller@nejm.org

Lew Wetzel
610-566-6152
610-357-0724 (cell)
lwetzel@nejm.org

Corrie Bridgeman
781-775-1287
cbridgeman@nejm.org

Year Founded: 1812

Parent Company: Massachusetts Medical Society

Awards: 2010 MM&M Media Brand of the Year

Areas of Excellence/Expertise:
Sponsored Subscription Programs and Physician Thought Leaders in the following areas: Cardiology, Oncology, Hematology/Oncology, Infectious Disease/HlV, Internal Medicine, Rheumatology, Neurology, Endocrinology, Gastroenterology, Nephrology, Pulmonology

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RosettaWishbone
245 Fifth Avenue
New York, NY 10016

Phone: 646-486-9701

Fax: 212-213-4235

Website: RosettaWishbone.com

New business contact:
Steven Michaelson, Managing Partner
steven.michaelson@RosettaWishbone.com

Year Founded: 1998, acquired by Rosetta in December 2010

Parent Company: Part of Rosetta Healthcare

Clients: CardioNet, Covance, Covidien, Dey, Eggland’s Best, Genzyme, Meda, Otsuka, Pfizer, Purdue, Sucampo

Areas of Excellence/Expertise:
Our range of interactive services includes:
Consulting
Creative and customer experience
Search and media
Technology
Relationship marketing
Analytics and optimization

Our proven approach to effective brand stewardship involves the following service offerings:
Market and category analysis
Strategic planning
Project management
Positioning research and development
Visual and verbal branding
Creative ideation
Claims development
Copy services
Art, graphic, and studio services
Editorial services

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Roska Healthcare Advertising
211B Progress Drive
Montgomeryville, PA 18936

Phone: 215-699-9200

Snap the code to get Kurt’s mobile business card

Website: www.roskahealthcare.com

New business contact:
Kurt Mueller
484-883-3147
kmueller@roskahealthcare.com

Year Founded: 1981

Parent Company: Independent

Awards: 2010 "Benny" Award, 2009 Web Marketing Association, 2009 Communicator, 2009 W3 Award

Case Studies URL: http://www.roskahealthcare.com/our-work

Clients: Acclarent, Actelion, Bayer, Bristol-Myers Squibb, Cumberland, Meridian Bioscience, Onyx, Pfizer, Topaz, Viropharma

Areas of Excellence/Expertise:
Integrating full suite of traditional, web-based and smartphone technologies & applications; online & offline media capabilities; emphasis on metrics and ROI

What’s New in 2011:
Launch of Catalyst Brand Acceptance Model that drives engagement and elevates brand "acceptance" among healthcare professionals, patients, caregivers and consumers

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