PM360 Great Creative 2010

PM360'S GREATEST CREATORS SHOWCASE
Top healthcare agencies present their best campaigns.

MODERN MASTERS

I had a terrific time virtually getting to know the best creative agencies that are featured in our second annual supplement. As I visited the companies online, I was inevitably pulled deeper into each site. I checked out a medicine cabinet, boarded a subway car and explored an Italian piazza as a Mona Lisa avatar. And while today’s agencies are producing brilliant high-tech campaigns, the age-old rules still apply: “The first job of creative, both yesterday and today,” writes Abby Mansfield, Creative Director at Topin & Associates, “has always been to connect with the audience.” The advent of social media and interactivity clearly has facilitated that connection, but ultimately it’s the concept that must reach the consumer. In fact, to quote contributor Ross Thomson, former Chief Ideation Officer at Vox Medica, “With such a rich, diverse range of media literally at our fingertips, a criterion of any 21st-century concept is that it’s media neutral.”

Thomson draws inspiration from the 1963 adventure movie The Great Escape (you’ll have to read on to find out why he believes it’s a model for pharma advertising!) and eschews the obvious in favor of the surprising metaphor, the iconic image, the simple truth that truly sticks with you.

See if you can spot these qualities in our Great Creative showcase, which features the best campaigns from top agencies nationwide. We hope the pages that follow will offer you further insight into the minds of the today’s creative masters. Enjoy!
—Paula Silverman, Supplement Editor

PM360 Presents The Greatest Creators 2010 Showcase

GSW Worldwide
Bruce Rooke
Chief Creative Officer

“The problem or the solution?”

One can see the creative person holding the brief like Yorick’s skull, asking that age-old question. A question usually answered by the latter, with the reasonable excuse that a brand can always own a solution, rarely the problem.

And yet the launch campaign for Kalbitor from Dyax for angioedema courageously grabs hold of the problem and brands it unmistakably.

1. You can’t ignore it. It wakes up the need for acute action with Kalbitor.

2. It’s share worthy. Successful on traditional metrics, it also cranks word-of-mouth.

3. And the idea never got diluted, from concept to execution.

RCW Group
Dan Hassan
EVP, Executive Creative Director

Ixempra had been on the market for metastatic breast cancer since 2007 but was suffering from low awareness in a crowded category. Our solution was to change both the brand strategy and reinvigorate the brand with a bold new look. The new strategy clarified exactly when to use Ixempra (“when the taxane fails”), and the new look is one that grabs the reader’s attention and instantly shows what Ixempra can do. The red circles on the silhouette suggest a CT scan of metastases, and the softer blue circles on the mirror image suggest that Ixempra is having an impact on those same metastases. Nothing in oncology looks anything like this, and that may explain why sales reps are thrilled with the new campaign. Ixempra is now getting the attention that its important clinical benefits deserve. And, oh yeah, sales are at an all-time high.

Torre Lazur McCann
Marcia Goddard
EVP, Creative Director

A 50-plus-year-old generic product.

An extraordinarily competitive marketplace.

A slimy green guy kicking back in your chest?

With problems like these and a solution like that, who wouldn’t be proud of Mr. Mucus? The campaign’s success was based on the insight of targeting mucus, the source of congestion—versus symptom relief. To cut through clutter, we engaged a broad-based media plan including television, radio, print, and digital.

After just one month of advertising, sales soared 300%, making Mucinex the No. 1 cough/cold medication—in fact, a new manufacturing facility was built to keep up with demand. One of our most award-winning campaigns, Mr. Mucus has grabbed top honors across In-Awe, Effie, Globals, MM&M, and AME awards.

Euro RSCG Life Chelsea
Christian Bauman
Chief Creative Officer

When I became CD of Chelsea last year, I knew immediately that I was in a very special place because of the amazing work being done by my new creative teams, like the “He’s Wasting” campaign for EMD Serono. The Serostim brand had been struggling. This simple but sophisticated campaign put a human face to HIV wasting, and physicians and advocacy groups got the message and took aggressive action. It defies the tired arguments that patient ads have to show “happy patients,” and that pharma ad visuals have to be “all solutions.”

Since the campaign launched, Serostim has gone from struggling to surpassing its forecasted sales and being named Brand of the Year at EMD Serono in the U.S. and Europe.

Sudler & Hennessey
Diane Ohye
EVP, Executive Creative Director

Sudler & Hennessey has a long history of strong creative campaigns—work that communicates with that distinctive graphic power we call “individuality.” Recent campaigns for Galderma’s Cetaphil, Wrigley’s Orbit, and COBI’s Simponi all demonstrate this unique quality.

Yet for memorability, durability, and success, we would have to say that we are most proud of the ROCEPHIN Apple campaign. Introduced in the late 1980s, the ROCEPHIN Apple campaign ran until 2006, and became an icon in pharmaceutical advertising. The campaign’s honors include the RxClub, Manny Awards, MM&M Awards and Globals.

The ROCEPHIN campaign retained its stopping power over the years, as demonstrated by readership analyses. More significantly, the success of the campaign was matched by the success of the brand. The Apple campaign evolved with the brand right up until loss of exclusivity in 2006—when ROCEPHIN had become a billion-dollar product.

Group DCA
Ron Scalici
Chief Innovations Officer

In a recent program, our challenge was to incorporate the brand’s key marketing message of rapid onset of action within the interactive experience concept. In response, we created a series of “timed” games that underscored the rapid onset message—a key differentiator of the brand. To reinforce the message and create competition, a “fastest time” leader board is displayed at the end of the game for users to compare their best score against their peers.

Physicians are spending an average of five minutes interacting with the brand. They are invited to this program through a series of multi-channel marketing tactics, including email, direct mail with personalized URLs and links from other websites.

Jocoto Advertising Inc.
Steve Coldiron
Principal, Creative

Jocoto Advertising created a tradeshow campaign and booth design for our client Heidelberg Engineering. The project represented a dramatic new approach for Heidelberg’s presence at the 2009 American Academy of Ophthalmology (AAO)—leaving behind long-trusted and accepted patterns in favor of a bold new direction. The scope of work included branding/naming, campaign development, traditional and electronic communications, a complete booth redesign that supported and integrated a novel RFID system that tracked attendees as they proceeded through the highly interactive and immersive new booth.

Exhibitors at AAO are allowed to sell product directly off of the tradeshow floor. With over 18,000 ophthalmologists and specialists from around the world in attendance, the show represents the single best-selling opportunity of the year. In fact the AAO is a make-or-break situation for many ophthalmology companies. At the 2009 AAO show, Heidelberg Engineering grabbed the highest number of leads, the highest sales volume and the highest sales number (in dollars) in the history of the company. All recorded during one of the worst economic climates in recent history.

Wishbone
Steve Hamburg
Partner, Chief Creative Officer

Creatively speaking, it can be challenging to do a “scare” campaign to physicians who deal with all manner of scary things on a daily–if not hourly–basis. Yet anaphylaxis is truly a scary thing that goes relatively under-recognized. Thousands of people die from anaphylaxis each year; however, most people at risk for anaphylaxis are unprepared for it.

The EpiPen “Tragic Table” campaign was an effort to dramatize the potential consequences of not being prepared for anaphylaxis. The idea was to show the stark, ominous aftermath of an anaphylactic attack. Where, minutes earlier, a family picnic was occurring, we now see an eerily empty table, with a single chair poignantly—and symbolically—spread across the somber ground.

What gives this concept force and resonance is that it avoids literalness in favor of suggestion and understatement. What is not seen is even more powerfully conjured by the mind.

In practical terms, this campaign broke new ground for the EpiPen brand, helping the sales force to engage with physicians in a more emotionally compelling manner. Not surprisingly, this higher level of emotional engagement translated into higher levels of EpiPen prescriptions–which, we hope, will do their part to prevent actual “Tragic Tables” from being enacted for millions of people at risk.

MicroMass Communications
Jamie Cobb
Executive Creative Director

“Simplicity is the confidence to be the very least.” Words like these helped shape the idea for this disease awareness campaign for Novartis. Our strategy was to help dialysis patients and their families become aware of a very serious condition that develops after 10 transfusions called iron overload. Instead of scare tactics, metaphors, or disingenuous testimonials, we chose information as the path to a simple message. At first it seemed counter-intuitive. But the principles of good design, along with our behavioral understanding, led us to a campaign so telegraphic in its execution, yet conversational in its tone. That’s a simple, powerful formula for behavioral change.

Stratagem Healthcare Communications
Patricia Malone
Principal, Creative Director

John Muir Health competes with all of the local San Francisco Bay Area hospitals. Known for its high quality, compassionate care, John Muir wanted to create awareness of its focus on and expertise in robotic surgery. Consumer research showed that though many knew what robotic surgery was, they connected it with being cold, impersonal and not controlled by a surgeon. With the Humanotics campaign, we created a word designed to meet that marketing challenge as well as reflect the philosophy of John Muir Health. Only John Muir offers humanotics : leading-edge technology with a human touch. Visually, man is combined with the machine, as one cannot work without the other. Humanotics is memorable, impactful and is a true brand builder for John Muir Health. We are proud of it, as it directly addresses an emotional truth felt by consumers/patients.

John Muir Health utilizes data from quantitative pre- and post- campaign tracking research to measure the success of each campaign. Before a campaign launches, JMH looks at key measures in awareness, preference, utilization and various perceptions/attributes related to the brand to determine benchmark metrics. Approximately one to two weeks after a campaign closes, the same quantitative research is conducted to determine post-campaign metrics to see if there was an increase or decrease. For the Humanotics campaign, results showed that the likelihood to use JMH for robotic surgery increased 14%, and 97% of respondents exposed to the ad stated they would use JMH for robotic surgery.

Draftfcb Healthcare
Rich Levy
Chief Creative Officer

The Centocor “Live in My Skin” campaign elevated disease awareness to another level. To demonstrate the stigma associated with the condition, dermatologists were fitted with psoriasis plaques by professional make-up artists and then sent out into the world. They quickly discovered the alienation, embarrassment, and difficulty of living with this disease, and their reactions to public scrutiny were dramatic.

Dermatologists gave the program record-breaking ratings, with 90% stating they gained a deeper understanding of their patients’ emotional burdens, which translated into empathetic treatment of the patient population. Our competition responded too, with most manufacturers advancing their disease-advocacy efforts as a result.

Palio
Guy Mastrion
Chief Global Creative Officer

The GSK Magic Johnson Campaign remains a standout for me because it was the first of its executional style and strategy, and it became a benchmark in the industry. In fact, MM&M voted it one of the five biggest buzz-generating DTC campaigns from 2002-2006. The other aspect that makes it so strong for me was the level of trust invested in us by our client, by Magic Johnson himself, and by the late, great Herb Ritts. We came up with a unique approach, and it took quite a bit of faith for all stakeholders to buy into the idea and the execution. But we were united around a common objective of reaching more people living with HIV. Also integral to the campaign’s success was the trust from the community. The countless hours of research and the insights shared led to a new type of dialogue. None of this would have been possible without the support of the community, so their openness, honesty, and integrity remain for me a personal hallmark of this work. The work speaks for itself, but the memories of all the effort, team spirit and trust are the ones that mean the most. To this end, it is difficult to imagine a great campaign that lacks these very primary ingredients.

LehmanMillet
Eric Levreault
VP, Creative Director

There’s tremendous fun in great execution, but the assignments that stick with you are those where you really move the marker. Abbott Nutrition is rightfully proud of the scientific rigor behind their products. And in the case of EleCare®, its effectiveness in treating the most dire of cases was well established. So well established it had niched the product. We sought not just to broaden the product’s reach but also its emotional appeal. Fairy tales let us do both. Once upon a time, there was an ad. Now, there’s a much more comprehensive effort to promote happy endings for kids with severe food intolerance issues. And sales have increased significantly. We always like that.

CommonHealth
Scott Watson
Group Chief Creative Officer

I admire our clients for taking a bold stance with Doribax and believing in CommonHealth to run with an aggressive idea that allows the brand to not only stand out in the category but also globally. It is a great example of a successful and creatively integrated global campaign.

Since this was launched in the hospital setting and in a niche market, sales cannot be measured as a result of the branding. This campaign gave marketers the opportunity to have a unified approach expressed through a consistent and unique creative delivery. It was one of the first brands to fully embrace the interactive world we live in today, generating groundbreaking interactive tools that transcended all media channels and allowed all global partners to fully embrace it.

This truly was a team effort from both the client and agency perspective. And now, three years and 36 creative awards later, the core elements of the campaign still hold their ground.

Dudnyk
Barry Schmader
Chief Creative Officer

“Metal Man” was created to give AzaSite the bold look it needed to stand out in the highly saturated ophthalmic market. The campaign was built on the key insight that AzaSite is capable of restoring the ocular surface. The rusted metal eye serves as a powerful metaphor for the irritation associated with the indicated condition, and the restored eye communicates the effectiveness of AzaSite. Since its debut, there has been a steady increase in prescription volume in what was thought to be a declining market. After one week in the field, prescription sales hit an all-time high—and are now 30% above last year’s sales.

HC&B Healthcare Communications
Kerry Hilton
CEO

The campaign I am proudest of is the Texas Oncology “I Can” campaign. Over time, it has taken on a life of its own. Research has shown that awareness of Texas Oncology has increased by 50%. And since the ads have been running, many more patients have chosen Texas Oncology as their cancer care provider. The campaign gives them a feeling of empowerment and helps them recognize they have a choice when it comes to treatment providers. It has also emerged as something iconic in the Texas advertising landscape; people not only recognize the campaign, but cancer patients and survivors have also cited the ads as sources of inspiration.

CDM
Joshua Prince
Chief Creative Officer

We recently broke a new web campaign to raise awareness of oral mucositis (OM). OM can happen when chemo or radiation therapy damages the mouth, making it hard to eat, drink or speak. It can be a real burden for patients. CDM’s London office developed a terrific site to teach people about managing the problem, called mouthsmadegood.com, sponsored by EUSA Pharma and Caphosol (a rinse that treats OM). It’s got great patient-friendly content (including a nurse video-blog) and a social-networking function that lets people send a supportive smile to friends or family members who might be experiencing OM themselves. To date, we’ve had over 14,000 unique visitors, with an average of 3 minutes spent on the site. I’m super-proud of it because it’s such a creative, digital way to make an unhappy, unwanted medical problem—oral mucositis—understandable, accessible, and dealable. Creatively, that’s something to smile about.

Euro RSCG Life LM&P
Richard Angelini
EVP, Executive Creative Director

The work for Meridian Medical Technologies’ Brand DuoDote® was thrilling for both agency and client teams. DuoDote is a chemical nerve agent antidote featuring two compounds in a single auto-injector. The magic happened when we got close to our targets: EMS personnel and first responders. The customer insight we uncovered helped us understand the role this brand could play. In a post-9/11 world, these individuals don’t want to be heroes—they want to do their jobs and go home to their families. Our execution allowed them to personalize this desire. The resonance was powerful and the brand established its relevance.

Our first measure of success was qualitative. The way our targets personalized our creative was profound. The quiet, introspective nature of the work was in stark contrast to how most of the category spoke. This contrast allowed our customers to “place” themselves into our creative and experience the brand’s promise for themselves. The second measure concerned online traffic. A modest, but well-targeted, e-campaign yielded a 460% increase in sustained Web traffic, which significantly increased site registration and asset downloads. The final measure was sales. DuoDote enjoyed 250% year over year growth and beat the 2009 forecast by over 60%.

Goble & Associates
Dave Raube
EVP, Creative Director

To educate allergy sufferers about the importance of pinpointing their specific allergic triggers with a simple blood test, we built a multi-channel, in-office patient program. The “Know Your IgE” effort included adult and pediatric versions of waiting-room posters, a
self-evaluation and survey, educational pamphlets and tear sheets, patient-chart flags, etc. After the patients had their test ordered, they would go online at home and learn even more about their profile and the actions they could take to alleviate their suffering.

In the first week alone, over 100 patients registered, and new patients join from Twitter and Facebook social media venues daily.

Purohit Navigation
Monica Noce Kanarek
Executive Vice President, Creative

The launch campaign for Promius® Pharma’s Promiseb® Topical Cream is one of our favorites because of its relevance to the audience, uniqueness of execution, and campaignability. All pieces were coordinated to generate awareness, trial, and adoption of the new product in the medical-device category. Because Promiseb entered the market as a therapy for a condition that dermatologists haven’t considered to be critical to treat, we knew we had to bring the condition more top of mind. We felt a campaign that centered on the self-esteem of patients would amplify the relevance quotient by suggesting patients’ desire for a transformation. To elevate the emotional aspects patients often experience, the team’s art director tapped into the talents of renowned French artist Serge Bloch, who has a distinct and memorable illustrative approach. The integrated campaign features real-life objects, like croissants, leaves, and pencil shavings, to represent symptoms like flakiness and dryness paired with simple illustrative drawings of patients.

Our goal was to bring the condition of seborrheic dermatitis more top of mind to dermatologists treating the disease. The idea of a transformation from embarrassment to self-confidence struck a chord with our audience. During the first quarter of launch, the most obvious sign of success was our client reporting the product was performing at 125% of forecast. The campaign has worked very well across a variety of channels from collateral materials to video, and will be featured in some exciting new program tactics in the near future. Additionally, a number of campaign pieces are receiving critical acclaim through various industry awards, which helped us achieve the most award-winning year since the agency’s establishment nearly 25 years ago.

Hal Lewis Group
Christina Stehr
Group Art Supervisor

In over 15 years at HLG, I’ve had a hand in creating so many memorable campaigns. Recently, though, our client at Healthpoint sent us a message that made me and our whole agency especially proud. This campaign aimed to develop creative concepts that would appeal specifically to our target audience. As the client astutely pointed out to us, wound care specialists are engaged by images and themes about their specialty. While the histology image of molecular debris inside a wound may not be particularly impactful to a general audience, it has tremendous stopping power with wound specialists.

Furthermore, the presence of microscopic wound images prompts customers to consider the microenvironment of wounds they currently treat, and the effect inflammatory processes may have on them. In other words, we were showing them what they could not previously see.

Here’s just a small excerpt from a note sent to our agency president, David Winigrad:

“…I have continued to receive success stories from our reps using the new campaign, tools and messaging. Quite simply, I haven’t EVER received this kind of feedback in my career . . .”

Making your client feel like a rock star—is there any better measure of success?

Rosetta
Dave Mihalovic
Chief Creative Director

The Juvéderm® ULTRA website features an upscale, accessible style and seamless integration with a mass media campaign, targeting the client’s most important facial aesthetic market-audience segments. It was designed to raise awareness of Juvéderm® ULTRA products, with the goal of encouraging clinic visits and requests for Juvéderm® ULTRA by name. The website includes an elegant morphing tool, where visitors simulate changes to their wrinkles; the “What product is right for me?” tool, where women explore products based on facial concerns; before and after images; and a clinic locator equipped to find practitioners, facilitate scheduling, and even serve up special incentives.

We want to educate the consumer about Juvéderm Ultra and the other Juvéderm products and drive them quickly to the doctor to have a consultation via our clinic locator.

Clinic locator usage was the main factor in measuring success of the website. As of the end of March 2009, there were over 150,000 visits to the site, the average time spent on the site was 4.8 minutes, average number of pages visited 3.6, and use of the clinic locator was at 17%. What’s more, over 4,000 people had registered on the site to receive the CRM emails and use the modeller tool, and over 16,000 emails had been sent with a 31% open rate.

Core-Create/The Core Nation
Dorene Weisenstein
Executive Vice President and Chief Creative Officer

I’m incredibly proud of our launch campaign for Gelnique. Being driven by such innovative products, we’re continually inspired to develop genuinely new outlooks on various categories in this case, overactive bladder. I definitely feel we cut through the clutter of an incredibly crowded category and differentiated Gelnique by focusing on the solution rather than the problem. Specifically, we targeted female patients by depicting them as dynamic, empowered individuals. Plus, our creative reached professionals on- and off- line, and our patient-education tools were truly unique. And whether for a professional or patient audience, it all came in a vibrant, gorgeous package.

With a Manny nomination for Gelnique, we were so thrilled to be recognized by such an elite group of industry leaders in medical advertising. In addition to this impressive response, we were also able to trigger our audience in different ways. Both our creative and our strategy successfully shifted their mindset so they began to see patients as truly dynamic women—a refreshing change from the way overactive bladder patients are usually portrayed. As a result, healthcare professionals recognize Gelnique as an innovative, inspiring way to empower and uplift patients.

Intouch Solutions
Thad Ankenman
Associate Creative Director

I am most proud of our GoInsulin and GoMeals campaigns for sanofi-aventis. Redesigned from the ground up to showcase the most relevant and impactful content, GoInsulin.com includes many new features and has expanded its reach to new media channels.

Armed with patient insights, we designed creative solutions that engaged people with diabetes through “edutainment.” Features such as the interactive “Insulin Myth or Reality” game and visually stunning 3-D animated video “Insulin, Glucose and You,” improved consumer engagement while communicating serious health information.

Many new features of GoInsulin.com were tightly integrated with a YouTube brand channel designed to focus on insulin success stories. In the background, large images of patients change out as new videos are posted. The channel also showcases educational videos and a demo of “GoMeals,” the first iPhone application from sanofi-aventis, designed to help people with diabetes make healthy food choices.

Our first measure of success is client satisfaction, which is why Intouch Solutions tracks and reports all aspects of campaign performance. GoInsulin’s You Tube channel has attracted more than half a million views to date. The GoMeals iPhone app has been downloaded more than 75,000 times and has established an active following on Twitter.

Learn more at goinsulin.com, youtube.com/goinsulin, gomeals.com, and twitter.com/gomeals.

Cadient Group
Beth Hartzell
Creative Director

I believe that a successful campaign is a multi-agency effort that seamlessly translates across channels. This year, I’ve had the opportunity to partner with ViroPharma’s offline agency, Dudnyk, to bring their consumer campaign, “Hope is on the Rise™” (for their patient RM program, “Ryze Above™”), to the web. Creatively, “Hope is on the Rise™” gave way to the patient stories feature module (available to registered users) that features a CINRYZE™ patient’s personal story of hope and success. The future creative for this site and its campaign are indicative of its message, and I will aspire to maintain that integrity.

DIRECTORY OF CREATIVE AGENCIES

CADIENT GROUP
Beth Hartzell
Creative Director
West Conshohocken, PA
www.cadient.com

CDM NEW YORK
Joshua Prince
Chief Creative Officer
New York, NY
New business contact:
Phil Roselin
212-907-4350 PRoselin@
cdmworldagency.com
www.clinedavis.com

COMMONHEALTH
Scott Watson
Group Chief Creative Officer
Parsippany, NJ
New business contact:
Matt Geigerich
President/CEO
973-352-1000
mgiegerich@
commonhealth.com
www.commonhealth.com

CORE-CREATE/
THE CORE NATION
Dorene Weisenstein
EVP/Chief Creative Officer
Somerset, NJ
New business contact:
Ken Ribotsky
Ken.r@thecorenation.com
www.core-create.com

DRAFTFCB HEALTHCARE
Rich Levy
Creative Director
New York, NY
www.draftfcb.com

DUDNYK
Barry Schmader
Chief Creative Officer
Horsham, PA
New business contact:
Dr. Christopher Tobias,
EVP/Chief Scientific Officer,
Director of Business
Development
267-532-1026
ctobias@dudnyk.com
www.dudnyk.com

EURO RSCG LIFE CHELSEA
Christian Bauman
Chief Creative Officer
New York, NY
New business contact:
Mike Peto or Steve Nothel
Managing Directors
212-299-5000
www.H4Bchelsea.com

EURO RSCG LIFE LM&P
Richard Angelini
EVP/Executive Creative Director
New York, NY
New business contact:
Meredith Levy
Director New Business
212-251-7909
www.eurorscg.comm

GOBLE ASSOCIATES
Dave Raube
EVP/Creative Director
Chicago, IL
www.goble-assoc.

GROUP DCA
Ron Scalici
Chief Innovations Officer
Parsippany, NJ
New business contact:
Russell Grimaldi
973-795-8452
Russell.grimaldi@
groupdca.com
www.groupdca.com

GSW WORLDWIDE
Bruce Rooke
Chief Creative Officer
Westerville, OH
New business contact:
Beth Schieber, Vice
President, Business
Development
1-866-479-6249
www.gsw-w.com

THE HAL LEWIS GROUP
Christina Stehr
Group Art Supervisor
Philadelphia, PA
New business contact:
David Winigrad, President
215-832-0126
DWinigrad@hlg.com
www.hlg.com

HC&B HEALTHCARE
COMMUNICATIONS
Kerry Hilton
CEO
Austin, TX
512-320-8511
kerry.hilton@
hcbhealth.com
www.hcbhealth.com

INTOUCH SOLUTIONS
Thad Ankenman
Assoc. Creative Director
Overland Park, KS
New business contact:
Wendy Blackburn
Executive VP
913-317-9700
wendy.blackburn@
intouchsol.com
www.intouchsol.com

JOCOTO ADVERTISING INC.
Steve Coldiron
Principal/Creative
San Francisco, CA
New business contact:
Colette Kuhnsman
colette@jocoto.com
www.jocoto.com

LEHMANMILLET
Eric Levreault
VP/Creative Director
Boston, MA
New business contact:
Booth, Business
Development Manager
Boston, 617-722-0019
Kate_booth@millet.com

MICROMASS COMMUNICATIONS
Jamie Cobb
Executive Creative Director
Cary, NC
New business contact:
Connie Mester
919-256-2415
connie.mester@
micromass.com
www.micromass.com

PALIO COMMUNICATIONS
Guy Mastrion
Chief Global Creative Officer
Saratoga Springs, NY
New business contact:
Dan Bobear, Executive Vice President
Director of Client Services
518-226-4116
dbobear@palio.com
www.palio.com

PUROHIT NAVIGATION
Monica Noce Kanarek
EVP/Creative
Chicago, IL
New business contact:
Anshal Purohit, VP, Strategy
and New Business
312-341-8100
purohit@purohitnavigation.com
www.purohitnavigation.com

RCW GROUP
Dan Hassan
EVP/Executive Creative
Director
New York, NY
New business contact:
Maureen Regan
CEO/Managing Partner
646-742-2101
www.rcw.com

ROSETTA
Dave Mihalovic
Chief Creative Director
Hamilton, NJ
New business contact:
Jamie Peck
Managing Partner
Account Management
609-689-6152
Jamie.peck@rosetta.com
www.rosetta.com

Patricia Malone
Principal/Creative Director
San Francisco, CA
415-397-3667
patricia@
stratagem-hc.com
www.stratagem-hc.com

SUDLER & HENNESSEY
Diane Ohye
EVP/Executive Creative
Director
New York, NY
New business contact:
Louisa Holland, Co-CEO the Americas
212-614-3838
Louisa.Holland@sudler.com
www.sudler.com

TOPIN & ASSOCIATES INC.
Abby Mansfield
VP/Creative Director
Chicago, IL
www.topin.com

TORRE LAZUR MCCANN
Marcia Goddard
EVP/Creative Director
Parsippany, NJ
www.torrelazur.com

VOX MEDICA
Lorna Weir
President
Philadelphia, PA
www.voxmedica.com

WISHBONE
Steve Hamburg
Partner/Chief Creative
Officer
New York, NY
www.wishbone-itp.com
New business contact:
Steve Michaelson
646-486-9701
smichaelson@wishbone-itp.net