Aggregate Respondent Snapshot

What does our average respondent look like?

Background

  • Works for a top 10 pharmaceutical company
  • Has spent 12 years in the industry, launching at least two products
  • With current employer 3-5 years
  • Has a senior management position, with five direct reports
  • Makes $100,000-$150,000 annually

Job Satisfaction

  • On average, respondents are satisfied with their position (salary, career growth, resources, etc.), though they wish the company regulatory environment would improve.

Getting Promoted

  • Believes promotion is influenced by professional contributions to the brand, having a good supervisor and being in the right place at the right time.

Most significant thing impacting the industry

  • Voted the regulatory environment as having the greatest effect on the industry this past year.

    • The Brand

    • Works on a brand in mid-life cycle
    • Has four direct competitors
    • Feels their brand holds its own against its fiercest competitor
    • Feels their brand has a competitive clinical profile
    • Sees a need to improve resources (budget), sales force support, and their company’s regulatory environment
    • Believes that marketing their brand has become harder in the last year, mainly because of the regulatory environment, a new supervisor, and increased marketing from current competitors.

    Budgets

    • Works with an average of $5 million or less annually
    • Feels the amount is adequate to market effectively

    Budget Allocation
    Monies are allocated in this order:

    • Personal promotion
    • Non-personal promotion
    • DTC
    • Patient education
    • CME
    • Phase IV studies

    Of Non-Personal Promotion tactics, monies are allocated in this order:

    • Internet/e-Marketing (e-Detailing)
    • Journal advertising
    • Dinner meetings/Teleconferences
    • Direct mail