Snapshot of Our Industry

Rob Likoff
CEO, Group DCA

The good news is, our participants seem pretty satisfied with their current professional situation—salary, career growth, and the resources at their disposal. We’re told that their brands, largely in the mid-life cycle, are competitively strong regardless of the increasingly restrictive regulatory environment.

Our participants market with budgets that are dedicated to personal promotion (i.e., the sales force), with non-personal promotion coming in as their second largest expense. Of their non-personal promotional tactics, marketers are spending the most on Internet or e-Marketing (e-Detailing) because they believe it’s most effective when trying to reach, educate, and persuade healthcare providers to prescribe their brand.

Looking forward, our participants believe their professional contributions to the brand, as well as a good supervisor, are most important when it comes to getting promoted. And to get there, strategic thinking, leadership, and marketing knowledge are the skills that will be recognized. Read on for more collective marketing knowledge from your peers.

Results compiled and analyzed by Kim Jordan, Group DCA