Engagement Marketing Assessment: Are Pharma Marketers Prepared to Engage?

As a result of the pandemic, many people turned to social media to engage with the outside world as they were stuck under stay at home orders. In fact, between 2019 and 2021, Statista found significant increases in worldwide monthly users across a wide range of social media platforms. Additionally, people watched as industries, including healthcare, transformed with a push toward digital to meet the needs of people where they were.

These shifts have raised the expectations of consumers with 54% of 12,000 surveyed individuals specifically wanting to see expanded efforts of customer engagement, according to Salesforce Research’s 2020 “Connected Healthcare Consumer” report. But are life sciences companies capable of meeting these new expectations?

To learn about the current state of engagement marketing, PM360 and LiveWorld surveyed life sciences marketers to better understand where they currently stand, how they would like to improve, and what could change in the future. The results reveal an industry that understands the massive transformation underway—but express a lack of knowledge and confidence that would equip them to succeed. This eBook breaks down the results and provides implications and advice to help marketers become more confident in their engagement marketing efforts.

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