PM360 SEPTEMBER 2010
What Do I Need To Know About the Physician Payment Sunshine Act?
By RICHARD S. LEV, JD
What is the Physician Payment Sunshine Act?
The Sunshine Act is part of the Patient Protection and Affordable Care Act signed by President Obama on March 21, 2010, and it requires applicable manufacturers to publicly report all payments or “transfers of value” to physicians or “Covered Recipients.” The law goes into effect on January 1, 2012, and thereafter all payments and transfers made during the 2012 calendar year will need to be reported to the federal government with the first report due March 31, 2013, covering all 2012 payments and transfers.
Who does it cover?
It covers all manufacturers of drugs, devices, biologics, or medical supply operating in the U.S. (or in a territory, possession, or commonwealth of the U.S.). It also applies to “Covered Recipients” defined as physicians (other than employees of the manufacturer) or teaching hospitals.
What information needs to be disclosed?
The name of any Covered Recipient (and if the recipient is a physician, his or her specialty), national provider identifier, business address, amount of payment or other transfer of value, the dates in which payment or other transfer of value was provided, and a description of the form of payment or other transfer of value. Disclosable payments include:
The product name, if any, must also be disclosed if the payment is related to marketing, education, or research specific to a covered drug, device, biological, or medical supply. In addition, any third-party payments attributable to a physician or teaching hospital must be reported under the name of the Covered Recipient.
What are the exclusions?
How will the information be publicly disclosed?
The Department of Health and Human Services (HHS) will create a publicly available government website which will be searchable and in an understandable and easily aggregated format.
Publication will start no later than September 30, 2013, and on June 30 of each subsequent year. Each payment will identify:
Additional HHS website information will include a description of any enforcement actions under the Sunshine Act during the preceding year, background information on industry-physician relationships, and any other information HHS determines would be helpful to the average consumer. Manufacturers or Covered Recipients will have an opportunity to review and submit corrections at least 45 days prior to the information being made publicly available.
How will clinical trials be handled?
The Act permits a delay in disclosure of payments made in connection with research on potential new medical technology, new applications of an existing technology, or clinical investigation of a new drug, device, biological, or medical supply. Such payments must be published after the products have been approved by the FDA or four years after the payment is made, whichever comes first.
What are the penalties?
For any transaction or ownership interest not timely reported: a fine of $1,000 to $10,000 for each transaction or ownership interest up to $150,000 for each annual submission. For willful violations: $10,000 to $100,000 each transaction not reported up to $1,000,000 for each annual submission.
Richard S. Lev is the Chief Compliance Officer at Publicis Strategic Solutions Group in Somerset, NJ. He can be reached at richard.lev@psellingsolutions.com