Zach Henderson Zach Henderson

Zach Henderson is vice president, Corporate Strategy, at Health Market Science. Since joining Health Market Science in late 2007 as head of marketing and product development, Zach has led Health Market Science to seven innovative product launches and has created numerous strategic partnerships to continuously further the growth of the company. As VP Corporate Strategy, he currently leads the company

Beyond Tribal Knowledge: Sales & Marketing Strategies for Medical Device Manufacturers

Sales and marketing professionals in non-retail healthcare are always looking to improve physician targeting. ...

Why Are Physician Networks Important to a Complete View of an HCP?

In my last column, I underscored the need for two key elements—granularity and completeness—for ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...