Zach Gerber Zach Gerber

Zach Gerber is an innovation strategist at GSW Advertising, an inVentiv Health company. Zach is a thought leader, trend watcher and marketing professional. His areas of focus are social media marketing and brand strategy. His work with the innovation team at GSW helps to uncover what is changing as a proactive effort to provide clients with a sense of “what could be.”

What Can Pharma Learn From J&J and Sanofi About Reaching Millennials?

In a year when Millennials are projected to compose the majority of the workforce ...

Zach Gerber
Zach Gerber

Marketing to Millennials: New Clues to Connecting with the “Worried Well”

How do you market conventional healthcare solutions to a self-diagnosing generation that wants a ...

Zach Gerber
Zach Gerber
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