Tom Martin Tom Martin

Tom Martin is Research Director with Health Strategies Group and author of the Health Plan Oncology Pathways Insight and Evolution report. He has more than 20 years of experience assisting pharmaceutical companies in developing brand and customer strategies to help them realize opportunities for growth and increased profitability.

Four Facts You Should Know About Oncology Pathways

Oncology pathways are detailed, evidence-based care processes that sometimes specify the single best treatment ...

Tom Martin
Tom Martin

Oncology Pathway Development and Evolution

A Growing Force in Shaping Oncologists’ Prescribing Decisions In today’s oncology market, a new ...

Tom Martin
Tom Martin

Why Company Promotion Isn’t Enough: Managed Market Access

In an increasingly competitive market, pharmaceutical and biotech companies are actively seeking ways to ...

Tom Martin
Tom Martin

Payer Access Decisions in Hypoglycemics

While other drug categories have matured, hypoglycemics remain one of the fastest growing categories ...

Tom Martin
Tom Martin
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