Sam Welch 
The Google Effect: Impact of Doctor Reviews on Patient Decisions
If you’re like me, you probably use Google and Yelp often to make decisions—a ...
Tattoo Artists Screening for Skin Cancer
Skin cancer is the most common form of cancer, but awareness remains low and ...
Patients Want Digital from Pharma
New survey data released by Accenture found that more than 75% of consumers expect ...
CMO + CIO = Success
The relationship between a Chief Marketing Officer and Chief Information Officer is increasingly important ...
Giving Legal a Seat at the Social Media Table
While marketers may be the experts at creative, our legal teams are experts at ...
B-to-B Trends to Leverage
Ad Age’s B-to-B Outlook: Marketing Priorities and Plans survey reports that 52.5% of marketers plan to ...
Real-time Marketing’s Lessons for Pharma
One of my professional resolutions is to translate mainstream marketing strategies to fit our ...
Communicating with Millennials on a More Personal Level
A recent Ad Age article, written by a “20-something,” explains that marketers aren’t ...
Cell Phones: the Modern Medical Lab
UCLA professor Aydogan Ozcan is pioneering integrations of biomedical tools with cell phones, to ...
Children’s Hospitals find the Right Platforms to Connect with Audiences
We have more communication channels to reach our customers than ever before—but that doesn’t ...
Social Media as Post-Marketing Data Source
A critical component of any successful marketing strategy is listening to the consumer environment ...
Connecting with Patients: Health-Specific Social Media
Companies using social media are constantly fighting for attention, but there’s a difference between ...
Can Mobile Solve a $289 Billion Problem?
In a mobile world, providing seamless content delivery and an elegant user experience is ...
