RJ Lewis 
2020 Vision—10 Trends to Watch
As we start a new year, I am feeling optimistic about the state of ...
What’s Coming in the Year Ahead
2018 was a year of controversy. From our national politics, to Facebook and Cambridge ...
Top 10 Pharma Marketing Predictions for 2018
‘Tis the season for making annual predictions. Each year I publish predictions, and while ...
The Cultural Divide Blocking the Non-Personal Promotion Gold Rush
With more hospitals and health systems blocking rep access, and fewer pharmaceutical sales representatives ...
Is Technology Disrupting the Advertising Agency Business Model?
Technological advances, most notably the Internet, have disrupted many industries in recent decades. Industries ...
10 Predictions for How the Healthcare Industry Will Change in 2017
Every year, I offer my annual predictions for what to expect to change in ...
Tying Payment to Advertising Viewability
Digital is the most measurable advertising medium ever created. The data that is generated ...
The Machines are Taking Over Media Buying—and Empowering Do-It-Yourself Marketing
Programmatic buying, or buying online advertising through a machine-to-machine digital marketplace, is changing digital ...
Is Your Digital Advertising Viewable?
Due to the numerous new technologies designed to measure digital advertisement—if it can be ...
Treating John Wanamaker’s Pain
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the ...
Predictions 2015
This marks the fifth year that I’ve offered my annual predictions through this column. ...
Uncovering the Holy Grail of the Web
R.J. Lewis, President & CEO of eHealthcare Solutions, explains what all marketers are dying ...
“Get Smart” About Apple Watch Opportunities
If you were having difficulty getting fair balance approved for smartphones, due to screen ...
