R. John Fidelino R. John Fidelino

R. John Fidelino is Executive Creative Director at InterbrandHealth. For more than 20 years, R. John Fidelino has created or redefined some of the world’s most iconic health brands. Through branding, he has helped shape how people think about disease and its treatment, as well as themselves.

The Iconic Heart: The New Symbol of Healthcare?

The heart has been a metaphor for love and affection since medieval times. The ...