Pete Mehr, PhD Pete Mehr, PhD

Pete Mehr, PhD is a ZS principal based in Princeton, NJ and leads the firm’s Customer-Centric Marketing (CCM) practice. Pete has worked with leading companies across industries in developing and deploying CCM solutions. He earned his PhD in economics from Rutgers University.

Three Easy Steps to Turn Data into Actionable Customer Insights

Understanding customer preferences is critical to improving the customer experience, which, in turn, leads ...

Pete Mehr, PhD
Pete Mehr, PhD
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