Paula Fullman 
Maximize Your Resources at Launch
Gone are the days when sheer volume—feet on the street—was enough to ensure the ...
Driving ROI for DTC Programs
Methods to evaluate the promotional effects of DTC programs are progressing rapidly. A new ...
Brand Extensions Help Weather Generic Intrusion
Many of you have or will face the advent of generic intrusion on your ...
A More Holistic Approach to the Patient Journey
In the last column, Drill Down focused on a holistic approach to understanding the ...
A More Holistic Approach to the Patient Journey
As is often the case, it’s not a single driver that shapes a trend ...
Targeting High-Value Physicians: The Right Messages Are the Message
As is often the case, it’s not a single driver that shapes a trend ...
The Drivers That Impact Patient Adherence
As is often the case, it’s not a single driver that shapes a trend ...
E-Prescribing is Here. Should We be Worried?
As is often the case, it’s not a single driver that shapes a trend ...
Pfizer’s Uphill Battle to Retain Lipitor Sales
As is often the case, it’s not a single driver that shapes a trend ...
Drivers of Erosion in a ‘Genericized’ Market
As is often the case, it’s not a single driver that shapes a trend ...
A New Plug for the Leaky Bucket
As is often the case, it’s not a single driver that shapes a trend ...
