Michael Zilligen 
Successfully Navigating the Long Road to Medical Device Reimbursement
The Road to Hana is a 64-mile stretch of highway connecting Kahului to the ...
Beyond Price Negotiation—What Really Matters to Payers
We’ve all heard the adage “cost is what you pay, value is what you ...
Customers Have Integrated Care—Have You Integrated Your Solutions?
The transition of healthcare continues: From transactional, fee-for-service meetings between patients and providers to ...
Where Hope Looms, So Do Hurdles
The extreme cost of product development coupled with stringent regulations, and the need to ...
Precision Medicine: Healthcare’s New Norm
Angelina Jolie made worldwide news for her bold decision to have a double mastectomy ...
Begin With the End in Mind: Creating a Compelling, Competitive Lexicon for a Brand
The process of creating an identity for a brand should start at the very ...
