Michael Laferrera Michael Laferrera

Mike Laferrera is President of J. Knipper and Company, Inc., a leading pharmaceutical marketing and fulfillment company specializing in complete sample management solutions and dedicated to the pharmaceutical and life science industries. With a top track record for developing domestic and global sales and marketing solutions over his 20 years in Pharma, Mike leads all of Knipper

It’s all About Data

In our March installment we began to peel back the onion on Multi-Channel 2.0 ...

Peeling Back the Onion

In our November installment, “Consolidation at the Core,” we discussed the emergence of Multi-Channel ...

Consolidation at the Core

To put Multichannel 2.0 into context, one needs to look beyond the familiar nearby ...